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Marketing News & Media

Home and garden center adds interactive digital signage

August 13, 2008

MINNEAPOLIS — Wireless Ronin Technologies Inc., a Minneapolis-based digital signage provider, announced that Bachman's Inc., a Minneapolis-based floral, home…

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Madden 09 draws midnight crowd

Food, games and a live band used to get gamers to stay up late and shop.

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Expert: Shoppers can't afford to be loyal

August 10, 2008

The Globe and Mail: Shoppers cannot afford to remain loyal, according to retail guru and "true-life sixties-era Mad Man" Don Watt. "They will remain loyal if…

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Retailing to the digital native

by James Bickers — Editor, Networld Alliance

A new type of shopper requires a new level of engagement.

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Thirty-six million Americans now print online coupons

August 3, 2008

MOUNTAIN VIEW, Calif. — The number of people turning to the Web for coupons has soared to 36 million in 2008. That's an increase of 10 million people from…

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The changing face of the department store

The venerable retail institution rolls with the times.

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Infosys tool tracks shopper, shelf activity in real-time

July 30, 2008

BANGALORE, India — Infosys Technologies Limited has launched ShoppingTrip360, a platform that enables a suite of managed-information services to create a…

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Oft-quoted retail statistic doesn't give the full picture

July 30, 2008

NEW YORK — A new global shopper study, "Shopper Decisions Made In-Store" (SDMIS), reveals what's truly happening in the world's retail shopping aisles.

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Flagship stores vital for brand relationships

July 27, 2008

Business Day: Many run at a loss, but flagship retail stores play a big role in building a richer customer relationship with a brand, says global branding…

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Online stores lean toward tailor-made services

July 27, 2008

San Jose Mercury News: An increasing number of online retailers have distinguished themselves from the pack by giving users a little something extra beyond…

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Creating a brand with a life of its own

Cultivating the customer passion that top brands enjoy.

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Shoppers want retailers to show how green they are

July 21, 2008

Boston Business Journal: A retail business may be green and sustainable, but unless those details are clearly communicated to shoppers, the store might not be…

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More retail marketing dollars headed to new media

July 20, 2008

B to B: A 2007 survey conducted by the Association of National Advertisers and BtoB revealed that 70 percent of marketers have plans to shift money from…

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Customer experience and IP

by James Bickers — Editor, Networld Alliance

Protecting crucial aspects of an in-store experience against imitators.

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Internet coupon usage up, but Sunday paper still rules

July 17, 2008

NEW YORK — Internet coupons are of increasing interest to consumers, according to a recent analysis by consumer and media measurement firm Scarborough…

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Modiv Media upgrades in-aisle marketing technology

July 17, 2008

BOSTON — Modiv Media has released the newest generation of in-store media delivery and self-service shopping, melding advanced behavioral and contextual media…

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British shoppers choose bargains over brand loyalty

July 13, 2008

International Herald Tribune: Shoppers are more footloose than ever before with the retailers they use, seeking out bargains in the economic downturn and…

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Trying on Clothes, 2.0

by James Bickers — Editor, Networld Alliance

Do shoppers want high-tech dressing rooms?

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Building the perfect survey

Best-practices for crafting a survey that customers will complete.

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PRN to develop Condé Nast content for Checkout TV network

July 6, 2008

SAN FRANCISCO — Thomson's Premier Retail Networks Inc., which provides digital-media solutions at retail, and magazine and Web-site publisher Condé Nast…

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