Report: shopper marketing success requires understanding the customer

June 4, 2008

COLUMBUS, Ohio — All shopper marketing campaigns are not created equal because every retailer has a unique customer base. For a campaign to be successful…

Amid rising gas prices, retailers get creative

June 4, 2008

Retail Design Diva: The gas crisis is spurring some retailers into creative action as they develop new ways to drive customer traffic. A Safeway store in…

Grocers reach out to cash-strapped shoppers

June 1, 2008

Columbus Dispatch: Recognizing the financial pinch some of their customers are feeling and the strain that might put on customer loyalty, grocery chains are…

Nielsen starts profiling mobile Web users

June 1, 2008

Multichannel News: Nielsen debuted a service Thursday that extends the company's online audience-profiling tool, @Plan, to the mobile Web. Mobile @Plan…

Digital signage provides 20 percent sales increase for PDM

June 1, 2008

SYDNEY, Australia — PDM and Sigma announced research results demonstrating the effectiveness of the Wellbeing in-store out-of-home digital media network. The…

Target launches in-store health channel

June 1, 2008

In-Store Marketing Institute: Target is testing an expansion of its Channel Red in-store TV network into pharmacy departments. The mass merchant began rolling…

PMA releases shopper marketing survey results

May 21, 2008

NEW YORK — The Promotion Marketing Association (PMA) revealed that better collaboration is critical to the success of shopper marketing for both retailers and…

Shopping bags become sophisticated branding vehicles

May 20, 2008

HT Media: Indian retailer Shoppers Stop Ltd. has been well-served by its signature black-and-white wave-patterned shopping bags. Over 17 years, the bag has…

Game on!

by James Bickers — Editor, Networld Alliance

May 13, 2008

What retailers can learn from the explosion of video game stores.

One too many

May 13, 2008

Know the difference between a good e-mail marketing campaign and spam.

Study: customers dislike the wireless retail sales experience

May 12, 2008

Marketing Daily: America's love affair with the automobile has been matched by its love affair with the cell phone. People seem very happy to be using them…

New report details ROI for in-store digital signage

May 11, 2008

LOUISVILLE, Ky. — The Digital Signage Association has published "Retail Digital Signage ROI: Finding the break-even point," an exclusive research report that…

EnQii announces mobile retail media services

May 8, 2008

NEW YORK — EnQii announced a partnership with Ping Mobile, a full-service mobile agency, and LocaModa, a mobile social platform provider. By joining forces…

Promotion Marketing Association releasing data on shopper marketing

May 6, 2008

Progressive Grocer: The Promotion Marketing Association (PMA) is promising a comprehensive look at best practices in shopper marketing at its first-ever…

Shortlist announced for 2008 European Retail Solutions Awards

by James Bickers — Editor, Networld Alliance

April 30, 2008

Nominees have been announced for the eighth annual European Retail Solutions Awards, which will be awarded in a ceremony June 25 at Old Billingsgate Market in…

'The year of digital media' for NCR

by Tracy Kitten — Editor, AMC

NCR touted 2008 as the year of change for self-service.

Eye kiosk stands above KioskCom crowd

SoloHealth's EyeSite sweeps Self Service awards.

Innovation in experience design 'the last frontier'

April 13, 2008

Business Week: Innovation in product design has lost its meaning and, therefore, its value. But there is still one frontier that remains wide open: experience…

Making multi-channel make sense

by James Bickers — Editor, Networld Alliance

Creating consistent experiences is crucial.

Consumer needs to be the central focus of multi-channel retail

April 9, 2008

Retail Week: Multichannel retailing should be about allowing customers to access your services in whatever form they find easiest, while continuing to act as…