Marketing News & Media
ShopperDNA gauges effectiveness of in-store marketing
April 9, 2008
Progressive Grocer: Marketing and sales management consulting firm Cannondale Associates has developed an analytical process and methodology for successfully…
read nowInaugural Customer Experience Summit announced
April 6, 2008
WASHINGTON, D.C. — The inaugural Customer Experience Summit, co-hosted by RetailConnections and by Cathy Hotka & Associates, will take place August 17-19…
read nowNeuromarketers study shopper brainwaves
April 2, 2008
Display & Design Ideas: Companies wanting to know more about what's going through consumers' minds as they shop their stores needn't rely solely on video…
read nowNanonation to showcase iPhone applications at Self-Service Expo
April 2, 2008
LINCOLN, Neb. — Nanonation will demonstrate new applications for digital signage and kiosks utilizing Apple's iPhone and iPod Touch at the Self-Service Expo…
read nowNew guide offers advice on planning for digital signage
April 1, 2008
LOUISVILLE, Ky. — Digital Signage Today has published a new how-to guide for those planning for a digital signage network deployment. The guide is titled…
read now
GlobalShop goes green
by James Bickers — Editor, Networld Alliance
Designed-in technology, green products this year's big emphases.
read nowDigital Signage Today answers your burning questions in new guide
March 27, 2008
LOUISVILLE, Ky. — Digital Signage Today has spoken with numerous experts in the digital signage industry and published "Digital Signage: Frequently Asked…
read nowDigital Signage Today publishes exclusive industry survey
March 26, 2008
LOUISVILLE, Ken. — Digital Signage Today has published "Digital Signage: The State of the Art and the Promise for the Next Five Years," an exclusive 77-page…
read nowMacy's explores local focus
March 25, 2008
Advertising Age: Peter Sachse, like many marketers before him, is doing a tricky balancing act: trying to find the perfect mix of national and local. Some 1…
read now
Grocers turn to 'in-store theater' to attract shoppers
March 23, 2008
The Age (Australia): Supermarket customers can now get ready for a show in the shopping aisle. As the battle for the grocery dollar becomes more intense…
read nowIkea experience builds extreme brand loyalty
March 23, 2008
The Spokesman Review: Of all the home furnishers out there, none offers a comparably multifaceted experience to Ikea. Inexpensive bedding, tables and kitchen…
read nowSocial media moving into the in-store marketing mix
March 20, 2008
Advertising Age: When it comes to retail spaces, marketers have perhaps the best opportunity to tie digital-marketing experiences to physical-marketing…
read nowStudy: U.K. retailers not embracing multi-channel
March 19, 2008
LONDON — A new study by Foviance and RXPerience reveals that only a handful of retailers are managing to integrate their various sales channels effectively…
read nowGlobalShop: Day 1 news roundup
by James Bickers — Editor, Networld Alliance
March 17, 2008
CHICAGO — Today was opening day for GlobalShop 2008, the 16th installment of the trade show devoted to store design, visual merchandising and in-store…
read now
Personas connect retailers, shoppers
by James Bickers — Editor, Networld Alliance
Fictional customers can lead to real-world improvements.
read nowAOL launches paperless coupon program
March 12, 2008
DULLES, Va. — AOL has launched Shortcuts, its free service for paperless online coupons. The first retail partner to endorse the program is The Kroger Co., the…
read nowHarris poll: Consumers expect retailers to know their preferences
March 10, 2008
Advertising Age: A Harris Interactive poll finds that a whopping 95 percent of people believe it is at least somewhat important that companies know "who I am…
read nowKroger testing wireless coupons
March 9, 2008
Advertising Age: Five top package-goods manufacturers are using mobile phones in an effort to revive the art of coupon redemption. Procter & Gamble…
read nowSubscribe
Get the latest news and resources from Retail Customer Experience.
