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Marketing News & Media

Modiv Media upgrades in-aisle marketing technology

July 17, 2008

BOSTON — Modiv Media has released the newest generation of in-store media delivery and self-service shopping, melding advanced behavioral and contextual media…

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British shoppers choose bargains over brand loyalty

July 13, 2008

International Herald Tribune: Shoppers are more footloose than ever before with the retailers they use, seeking out bargains in the economic downturn and…

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Trying on Clothes, 2.0

by James Bickers — Editor, Networld Alliance

Do shoppers want high-tech dressing rooms?

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Building the perfect survey

Best-practices for crafting a survey that customers will complete.

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PRN to develop Condé Nast content for Checkout TV network

July 6, 2008

SAN FRANCISCO — Thomson's Premier Retail Networks Inc., which provides digital-media solutions at retail, and magazine and Web-site publisher Condé Nast…

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Wal-Mart, JCPenney use experimental branding to reach new audience

July 6, 2008

Dallas Morning News: Last month, Wal-Mart Stores Inc. mailed shoppers a 33-page Canopy catalog and launched the Canopy brand Web site. Online, the…

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Understanding the female shopping psyche

July 1, 2008

Belfast Telegraph (U.K.): Dr. Karise Hutchinson, who teaches human resources at the University of Ulster, writes in the Belfast Telegraph of the difficulty…

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More supermarkets testing paperless coupons

July 1, 2008

CHICAGO — Unicous Marketing Inc. announced that the company projects that 2,800 grocery stores across the country will offer its EZ-PIC paperless, in-store…

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Social e-commerce taps voice of shopper

Web 2.0 connectivity changes the game for online retail.

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Loyca retail loyalty system now available in U.K.

June 25, 2008

BELGIUM — Databac Group has announced that its loyalty system Loyca, a card-based solution that enables retailers to respond in real-time to marketing…

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soundDNA player gives retailers advanced audio messaging, music capabilities

June 25, 2008

PASADENA, Calif. — DMI Music & Media Networks, formerly Private Label Radio, a provider of out-of-home music and media programming solutions to Fortune…

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Think globally, sell locally

Ethnic products reach a larger audience than ever before.

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It's alive

June 19, 2008

Many brands die anonymous deaths. Here's how to make yours unforgettable.

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Marketing is theater

June 19, 2008

Your business is show business, says one consultant.

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Report sheds light on tricky security issues

June 19, 2008

LOUISVILLE, Ky. — Consumer fraud and identity theft numbers have risen steadily over the past few years, and, whether you realize it or not, your customers are…

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Learning from in-store traffic patterns

Cutting-edge technology shows how well merchandising is working.

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Nanonation expands mobile media solutions

June 15, 2008

LINCOLN, Neb. — Nanonation announced a partnership with Impact Mobile to deliver a variety of mobile media solutions to the hospitality and retail markets.

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E-tailers tailoring the experience to match user preferences

June 15, 2008

Seattle Times: Online retailers never meant to offer highly customized service when virtual stores were a new concept. But a decade later, it's that…

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Designing luxury retail for young men

June 12, 2008

Design Week: Credit crunch or not, luxury seems here to stay. And while the world chooses to turn a blind eye to hedge fund managers and energy oligarchs…

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IBM, SelfServiceWorld.com announce free webinar on reaching the 'new consumer'

June 10, 2008

LOUISVILLE, Ky. - IBM, a global provider of business technologies, and Self-Service World, the leading news and information source covering the self-service…

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