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Marketing News & Media

Aligning the signs

by James Bickers — Editor, Networld Alliance

January 22, 2008

Digital signage is a powerful tool for in-store marketing, if it's designed to work with your other marketing efforts.

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NRF 08: emphasis on 'green'

by James Bickers — Editor, Networld Alliance

Retail's Big Show saw a major emphasis on the environment.

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Ben Stein speaks at NRF

by James Bickers — Editor, Networld Alliance

Actor/economist gives state-of-the-economy address to retailers.

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KAON hardware gives insight to pre-purchase behavior

January 14, 2008

NEW YORK — Kaon Interactive Inc., creators of 3-D interactive sales and marketing solutions, has announced the analytical capabilities of the Kaon v-OSK, a…

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StoreXperience converts mobile phones into personal shopping assistants

January 14, 2008

NEW YORK — StoreXperience, a provider of mobile shopping solutions for retailers, brands and consumers, has introduced a new solution, the StoreXperience easy…

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Kroger testing paperless coupons

January 13, 2008

Forbes: Some grocery chains are trying paperless, or digital, coupons. Kroger Co. is partnering with Procter & Gamble Co. to offer paperless discounts for…

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IBM unveils results of new retail loyalty survey

January 13, 2008

NEW YORK — IBM unveiled a new survey of 19,000 U.S. consumers which found that across multiple retail segments, only 21 percent of consumers are advocates for…

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ARTS releases SOA blueprint for retail

January 13, 2008

NEW YORK — The Association for Retail Technology Standards, the standards division of the National Retail Federation, announced the release of the SOA…

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Marketers experimenting with digital signage

January 9, 2008

Promo: Borders is not the only retailer discovering what behemoths like Wal-Mart already know: In-store TV is a smart way to talk to customers. The networks…

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IBM unveils new retail software architecture

January 9, 2008

ARMONK, N.Y. — IBM announced the IBM Retail Integration Framework, an enterprise software architecture designed to help retailers accelerate the…

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Digital signs, original content coming to Wal-Mart Canada

January 8, 2008

LONDON, Ontario — EK3 Technologies Inc., a digital merchandising firm, has announced an original in-store program recently launched in Wal-Mart Canada stores.

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NRF to focus on tech beyond the store

Show looks at relationship between retail, emerging technology.

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U.S. retail sales rise 14 percent after the holidays

January 2, 2008

Reuters: Post-holiday discounts and shoppers redeeming gift cards helped boost retail sales 14 percent for the last full week of December, according to data…

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Apparel brand loyalty 'a thing of the past'

January 1, 2008

Sify: For a brief while, apparel brands seemed to think they could ride on brand equity alone and consumers would lap up anything. Not anymore. With so many…

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Retailers rebound from disappointing holiday

December 27, 2007

Business Week: After the most disappointing holiday sales season in five years, retailers are turning to "desperation discounting" to rescue bleak holiday…

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Retailers brace for fiercely competitive 2008

December 26, 2007

The Kansas City Star: The new year is still days away but retailers have already decided how to rock your world in 2008. Expect a fiercely competitive year as…

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The Tesco-Kroger connection

December 25, 2007

Wall Street Journal: Britain's largest retailer, Tesco PLC, opened its first stores in the U.S. last month, but Americans have already gotten a taste of the…

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Independent merchants fight big retailers with selection, service

December 25, 2007

The Columbus Dispatch: This season finds independent retailers across the country dealing with a new set of economic challenges even as they still contend…

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Home Depot launches project-oriented store

December 19, 2007

RICHMOND HILL, ON. — The Home Depot Canada is changing the way customers shop for home improvement projects with the opening of its first project-orientated…

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Best Buy, Circuit City compete for NY holiday shoppers

December 19, 2007

USA Today: Consumer electronic rivals Best Buy and Circuit City are battling head-to-head in Midtown Manhattan this holiday season. The duel was set up when…

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