Marketing News & Media
How retailers can give what beauty shoppers want: A personal customer experience
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
While the days of a makeover at a cosmetics counter in a department store aren’t over, as consumers are still loving the in-store experience, more and more…
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Managing green with green: How sustainability and profitability go hand in hand
by Kristin Naragon — Chief Strategy & Marketing Officer, Akeneo
With half of all consumers willing to spend more money on a brand whose values align with their own, it’s crucial for brands to tell their story across every…
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Digital marketing delivers big wins for home goods retailer
June 19, 2023
Lulu and Georgia, a home goods retailer, is seeing a big return on investment after deploying Bluecore technology.
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7-Eleven’s Slurpee gets a makeover
June 19, 2023
Convenience retailer 7-Eleven Inc. is refreshing the look of its iconic Slurpee as part of a marketing campaign called "Anything Flows."
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Prada Group deploying Oracle tech to elevate customer experience
June 15, 2023
Prada Group has deployed the Oracle Retail Xstore POS and Oracle Retail Customer Engagement Cloud Service as part of its strategy to boost the customer…
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How modern e-commerce brands can build lifelong customer relationships
by Shilpi Narang — SVP of Customer Experience, Bolt
Three tips to take shoppers from browsers to buyers to customers.
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Convenience chain taps Punchh platform to drive customer loyalty
June 14, 2023
Convenience store chain Stinker Stores is deploying the Punchh platform from ParTech Inc. to drive customer loyalty and enhance the customer experience.
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J Crew taps Obsess to power immersive virtual store experience
June 13, 2023
Fashion retailer J.Crew has launched an immersive virtual store that offers a 3D experience in celebration of the retailer's 40th anniversary.
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PetSmart’s loyalty strategy is all about getting personal
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
The pet retailer’s loyalty program is at 60 million members and counting.
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Retail ‘ghosting’ costing $2.4B in industry loss
June 8, 2023
The act of "ghosting" online customers, or silent snubbing, is costing the U.S. retail industry $2.4 billion each year.
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Most shoppers prefer authentic content when purchasing goods
June 7, 2023
Shoppers are embracing authentic and organic content in the purchase decision and are more likely to buy products from brands that share content from real…
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Aldi footprint expanding nationwide
June 7, 2023
Supermarket Aldi plans to launch 120 stores this year, bringing its nationwide footprint to more than 2,400 locations by year's end.
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BJ’s opening 1st club in Tennessee
June 6, 2023
BJ's Wholesale Club will open its first location in Tennessee on June 14.
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Bombas taps DOOH to battle NYC homelessness
June 2, 2023
Apparel retailer Bombas has launched an anti-homelessness campaign in New York City leveraging digital and analog OOH advertising to raise awareness and…
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Ashley awarding ‘best sleep of your life’ customer experience
June 1, 2023
Furniture and mattress retailer Ashley has launched a "Best Sleep of Your Life" customer experience with partner Tempur-Pedic at select Tampa, Florida stores.
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Walmart teams with Pawp on membership perk
May 31, 2023
Walmart is adding a pet telehealth perk to its Walmart+ membership program that will give subscribers one year of free access to the virtual service's pet…
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Tanger Outlets taps Coniq to power customer personalization
May 31, 2023
Tanger Outlets is tapping Coniq, a loyalty platform provider, to drive enhancements that empower its diverse roster of retail partners to deliver personalized…
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7 simple keys to customer loyalty
by Alicia Lavay — Executive Director, ICX Association
ICX Association Executive Director Alicia Lavay shares 7 principles to help build customer relationships that last a lifetime. The ICXA's annual Customer…
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D2C fashion brand taps former Microsoft leader as chief
May 30, 2023
Shobitam, a D2C ethnic fashion brand, has hired on Raghu Sethuraman as chairman and CEO.
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Home goods retailer taps Bluecore to drive digital marketing
May 25, 2023
Lulu and Georgia, a home goods retailer, is deploying Bluecore's retail growth automation system to drive its digital marketing efforts and so far the results…
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