Marketing News & Media
Gen Z big focus for Canadian retailers
August 14, 2023
While retailers in Canada are making progress in reaching the Gen Z consumer, doubling marketing since 2019, there's still a long way to go to capture the…
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Kroger’s media business builds in-house ad platform
August 11, 2023
Kroger Precision Marketing, the retail media business of supermarket brand Kroger, is building a next-gen advertising tech platform that will use retail data…
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2 Amazon Fresh Chicago stores get makeover
August 10, 2023
Amazon has refreshed two Amazon Fresh stores in Chicago with an expanded selection, updated checkout options and lower prices, according to an Amazon blog.
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City Furniture's shopping experience is all about knowing the customer
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
City Furniture can now identify more site visitors, which means improved targeted offers and greater insight about the shopper.
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Amazon 2nd Prime Day set for October
August 9, 2023
Amazon is holding a second Prime Day event this year for Prime members across 19 countries and calling it Prime Big Deal Days.
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Target adds Starbucks to drive-up options
August 9, 2023
Target shoppers can now order their favorite Starbucks order and grab it while picking up their merchandise at a Target drive-up location.
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Walmart launches aisle advertising, demo stations in works
August 8, 2023
Walmart is aiming to grab consumer attention in the store and plans to launch in-store advertising via third-party ads on screens at self-checkout and TV area…
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Enabling personalized shopping experiences with interactive labels
by Gary Moskovciak — Senior Vice President – the Americas, SML Group
An engaging and responsive shopping experience remains a critical success factor for retailers.
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Food Lion boosts shopping experience via upgrade strategy
August 7, 2023
Supermarket chain Food Lion has enhanced the shopping experience via upgrades at 47 stores.
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Wegmans opening 1st Manhattan store
August 4, 2023
Nearly two years after announcing it planned to open a store in downtown Manhattan, Wegmans, a supermarket, will open the doors to the location at 770 Broadway…
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Tanger Outlets takes digital-first strategy in loyalty program revamp
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
The company has refreshed its TangerClub loyalty program and launched a new app that puts loyalty rewards and information in the customer’s hand.
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Wayfair app taps AI for room design feature
August 2, 2023
Wayfair's new app, Decorify, uses generative AI to let users create photo realistic room images for design purposes.
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Walmart, Rubi team on manufacturing process for textile creation
August 2, 2023
Walmart and Rubi, which offers on-site reactor technology, are teaming up on pilot projects to convert captured carbon emission from manufacturing waste stream…
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Cyclist retailer taps Logic for insights-driven decision making
August 1, 2023
WiggleCRC, an online retailer of specialist cycling, running and swimming apparel accessorites, is deploying a retail analytics solution from Logic to drive…
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TikTok launching US online China goods shop
August 1, 2023
TikTok is getting ready to launch the TikTokShop, an e-commerce platform that will sell items from China and eventually goods from additional countries.
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Walmart embraces entrepreneur product creators
July 31, 2023
Walmart has kicked off its application time frame for its Open Call 2023 event in which small businesses and startups can apply to pitch products to be sold on…
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Southwest taking sharky approach to customer experience
July 28, 2023
In celebration of Shark Week, which kicked off July 23 and ends on July 29 this year, Southwest Airlines is offering special flight programming in a…
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UK department store launches virtual try-on
July 27, 2023
John Lewis Fashion Rental, a U.K.-based department store chain, has partnered with tech firm Zyler and rental specialist Hurr to adopt the Zyler AI-powered…
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Babies R Us launches comeback flagship store
July 26, 2023
First Toys R Us came back. Now its sister e-commerce enterprise, Babies R Us, is also back and just launched its arrival in a flagship location at the American…
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Fabletics gets personal with customers in-store and online
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Activewear brand Fabletics has deployed Salesfloor's customer engagement platform to personalize the customer experience and creating connected conversations…
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