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Marketing News & Media

Wayfair app taps AI for room design feature

August 2, 2023

Wayfair's new app, Decorify, uses generative AI to let users create photo realistic room images for design purposes.

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Walmart, Rubi team on manufacturing process for textile creation

August 2, 2023

Walmart and Rubi, which offers on-site reactor technology, are teaming up on pilot projects to convert captured carbon emission from manufacturing waste stream…

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Cyclist retailer taps Logic for insights-driven decision making

August 1, 2023

WiggleCRC, an online retailer of specialist cycling, running and swimming apparel accessorites, is deploying a retail analytics solution from Logic to drive…

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TikTok launching US online China goods shop

August 1, 2023

TikTok is getting ready to launch the TikTokShop, an e-commerce platform that will sell items from China and eventually goods from additional countries.

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Walmart embraces entrepreneur product creators

July 31, 2023

Walmart has kicked off its application time frame for its Open Call 2023 event in which small businesses and startups can apply to pitch products to be sold on…

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Southwest taking sharky approach to customer experience

July 28, 2023

In celebration of Shark Week, which kicked off July 23 and ends on July 29 this year, Southwest Airlines is offering special flight programming in a…

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UK department store launches virtual try-on

July 27, 2023

John Lewis Fashion Rental, a U.K.-based department store chain, has partnered with tech firm Zyler and rental specialist Hurr to adopt the Zyler AI-powered…

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Babies R Us launches comeback flagship store

July 26, 2023

First Toys R Us came back. Now its sister e-commerce enterprise, Babies R Us, is also back and just launched its arrival in a flagship location at the American…

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Fabletics gets personal with customers in-store and online

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Activewear brand Fabletics has deployed Salesfloor's customer engagement platform to personalize the customer experience and creating connected conversations…

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Why your brand is your in-store experience

by Bobby Marhamat — CEO, Raydiant

Creating a brand that customers recognize and trust is key for retailers.

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Michaels launches Halloween product collections

July 25, 2023

Just in time for the 100-day countdown to Halloween, Michaels, a crafts retailer, is stocking holiday products with décor already on shelves.

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Lowe’s, Petco expanding store-in-store partnership

July 25, 2023

Lowe's Companies Inc. and Petco are expanding a pilot program in which Petco products and services are located within Lowe's stores.

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Toys R Us kicks off national marketing tour featuring Geoffrey

July 24, 2023

Keep an eye out – Toys R Us Geoffrey may be visiting your town.

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Amazon Prime Day bests expectations despite increasing competition

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

By all accounts, its own and industry watchers, Amazon Prime Day 2023 was a resounding success for Amazon, its third-party sellers and consumers seeking a…

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Tanger Outlets refreshes loyalty program, debuts app

July 20, 2023

Tanger Outlets has launched a refreshed TangerClub guest loyalty program as well as an all-new mobile app.

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Product assortment customization can pay off

July 17, 2023

Retailers creating artificial intelligence customer-centric product assortments can boost incremental sales growth, nearly 1% to 2% more than assortments that…

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3 things to do now to prepare your business for the holiday rush

The holidays can be one of the most challenging yet fruitful times of the year for retailers as they strive to end the year on a high note. And right now, in…

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Target taps Lisa Roath as CMO

July 14, 2023

Lisa Roath has been named executive VP and chief marketing officer for Target Corp.

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For better loyalty, focus on the customer experience not just a point program

by Danielle Savin — Senior Director Marketing Solutions, Capgemini

By shifting the focus of the loyalty program from points to better experiences, brands can instill the kind of customer loyalty that grows in strength and…

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Walgreens closing 100-plus US stores

July 13, 2023

Pharmacy chain Walgreens will shut 150 stores in the U.S. and 300 in the U.K. due to slower consumer spend and a declining demand for COVID-19 vaccines.

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