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Marketing News & Media

Railway station intros AiFi unattended retail store

June 30, 2023

Commuters needing something to eat or drink, or even a pack of cigs, at Berlin's Ostbahnhof Deutsche Bahn railway station can shop and check out 24/7 without…

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July 4 cookout should be more affordable this year

June 29, 2023

Having a July 4 cookout should be less expensive for consumers this year with an estimation of $67.73 for a cookout for 10, a 3% dip from 2022 which was a…

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Amazon Prime Day: Predictions, projections, expectations

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Amazon's biggest annual sale event, Prime Day, is taking place July 11-12. Industry watchers share predictions on what's become an online retail institution.

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Target Circle Week rewards loyalty members

June 29, 2023

Target is celebrating its Target Circle loyalty members with what it's calling its biggest sale of the season: Target Circle Week, happening July 9 through…

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How digital twins can prepare retailers for the upcoming holiday season

by Aaron Schroeder — Director, Analytics and Insights, TTEC Digital, TTEC Digital

A digital twin of a customer is a simple concept that evolved from the idea of both a marketing persona and a digital twin of a product that attempts to…

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Chatmeter reimagines Surveys to better integrate structured and unstructured Data

Chatmeter, a leader in brand intelligence and reputation management, announced the launch of Surveys, its advanced survey creator, further solidifying its…

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Sports brand teams with Salesfloor to boost customer experience

June 26, 2023

Sports brand PUMA India is partnering with Salesfloor, a customer engagement platform, to bolster customer relations by integrating and elevating its online…

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Fashion retailer opens at American Dream in NJ

June 23, 2023

Boss, a global fashion and lifestyle retailer, has opened a 3,000-square-foot store in American Dream, a dining, shopping and entertainment center in East…

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Toys R Us takes shop-in-shop route in UK

June 21, 2023

Toys R Us, in a retail partnership between WHSmith and Toys R Us ANZ Limited, will launch nine WHSmith High Street stores that will feature Toys R Us…

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Eastern Mountain Sports opening NJ mall location

June 21, 2023

Eastern Mountain Sports is getting ready to open a store in Deptford, New Jersey.

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Batteries Plus expanding Atlanta footprint

June 20, 2023

Batteries Plus has signed an area development deal to secure an 80-mile radius around the Atlanta market.

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How retailers can give what beauty shoppers want: A personal customer experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

While the days of a makeover at a cosmetics counter in a department store aren’t over, as consumers are still loving the in-store experience, more and more…

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Managing green with green: How sustainability and profitability go hand in hand

by Kristin Naragon — Chief Strategy & Marketing Officer, Akeneo

With half of all consumers willing to spend more money on a brand whose values align with their own, it’s crucial for brands to tell their story across every…

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Digital marketing delivers big wins for home goods retailer

June 19, 2023

Lulu and Georgia, a home goods retailer, is seeing a big return on investment after deploying Bluecore technology.

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7-Eleven’s Slurpee gets a makeover

June 19, 2023

Convenience retailer 7-Eleven Inc. is refreshing the look of its iconic Slurpee as part of a marketing campaign called "Anything Flows."

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Prada Group deploying Oracle tech to elevate customer experience

June 15, 2023

Prada Group has deployed the Oracle Retail Xstore POS and Oracle Retail Customer Engagement Cloud Service as part of its strategy to boost the customer…

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How modern e-commerce brands can build lifelong customer relationships

by Shilpi Narang — SVP of Customer Experience, Bolt

Three tips to take shoppers from browsers to buyers to customers.

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Convenience chain taps Punchh platform to drive customer loyalty

June 14, 2023

Convenience store chain Stinker Stores is deploying the Punchh platform from ParTech Inc. to drive customer loyalty and enhance the customer experience.

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J Crew taps Obsess to power immersive virtual store experience

June 13, 2023

Fashion retailer J.Crew has launched an immersive virtual store that offers a 3D experience in celebration of the retailer's 40th anniversary.

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PetSmart’s loyalty strategy is all about getting personal

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The pet retailer’s loyalty program is at 60 million members and counting.

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