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Marketing News & Media

Clinque taps Journee for immersive virtual shopping experience

April 5, 2023

Clinque, an Estee Lauder-owned brand, is partnering with Journee, a Web3 metaverse-as-a-service platform, on a new e-commerce shopping experience called…

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PetSmart debuts customer ‘treats’ for April

April 5, 2023

PetSmart is hosting a "Treats Member Month" this month with the goal to reward loyal and active members with storewide deals, perks and giveaways.

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The marketer-consumer personalization disconnect

by Jon Reily — EVP Commerce & Loyalty, Bounteous

Not only do retailers and brand struggle to foster personalized experiences, they also struggle to understand customers well enough to know they’re missing the…

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Athlete’s Foot taps Beth Greenfield for marketing post

April 3, 2023

Beth Greenfield, who has over 25 years of experience in retail and merchandising, has been named lead merchandiser and buyer for The Athlete's Foot.

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Hughes Receives 2023 Customer Value Leadership Award by Frost & Sullivan

Award Identifies Hughes as best in class in the North American Digital Signage Industry.

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Penguin Random House debuts book vending machine at UK train station

March 31, 2023

Commuters at the Exeter St Davids train station in Devon, U.K. can buy a book from a vending machine installed by Penguin Random House, according to a press…

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Consumers embracing text conversations with retail brands

March 30, 2023

A hefty majority, 91%, of consumers have opted into at least one brand's text messaging program or have expressed interest, 88% would engage in a two-way…

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5 ways to reach, retain customers in a down economy

by Jason Davis — CEO and co-founder, Simon Data

The real challenge for retailers and brands is not necessarily reaching new audiences but retaining the audiences in play. It requires a holistic look at owned…

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A revival of Blockbuster Video? Online website indicates yes

March 27, 2023

The last Blockbuster Video store closed four years ago but online rumours are swirling the once popular entertainment brand may be back in play.

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Chatmeter Announces the Appointment of John Mazur as CEO

Mazur adds significant experience to the executive team as the Company positions itself for growth and ongoing investment in its Location CX platform.

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Costco kiosk offers free product samples

March 24, 2023

Costco Wholesale has introduced a self-serve kiosk offering free product samples. A photo of the kiosk posted on reddit from a Costco store at an undisclosed…

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Amazon adds 9K to layoff list

March 20, 2023

Amazon, in the space of four months, is laying off 27,000 workers in total, given an additional 9,000 announced today.

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Lessons from Nike’s Consumer Direct Acceleration program

by Susan Jeffers — CEO, XY Retail

Valuable insight on how Nike is driving its direct-to-consumer business and how other retailers can learn from the approach.

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Couche-Tard acquiring Big Red Stores

March 15, 2023

Alimentation Couche-Tard Inc., a convenience and fuel retailer, is acquiring 45 fuel and retail sites from Big Red Stores, founded in 1997 by Doug and David…

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Target targeting differentiated guest shopping experience

March 15, 2023

This year Target is making investments to boost growth and provide customers with a differentiated guest experience. It aims to deliver "affordable joy" and a…

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US B2C e-commerce poised for robust growth

March 15, 2023

The U.S. B2C e-commerce market will grow by $233.66 billion by 2027 with an annual growth rate of 8.12%.

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Why brands must double down on omnichannel marketing

by Sai Koppala

2023 looks to be the year that marketers must prioritize versatility above all else

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Pet Supplies Plus expands with Loyal Companion Pet stores strategy

March 14, 2023

Pet Supplies Plus has acquired 20 Loyal Companion Pet Stores from its parent company in its quest to boost its presence in the northeastern U.S.

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Home Depot debuts virtual kids workshops on Roblox

March 13, 2023

The Home Depot has launched a Virtual Kids Workshop experience on Roblox's Redcliff City.

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Chatmeter to Present on the Power of Brand Intelligence at Six Conferences in March

Reputation management and brand intelligence company will lead discussions at upcoming retail, finance, restaurant, and healthcare conferences on why online…

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