Marketing News & Media
KFC's fire log available at Walmart this holiday season
October 26, 2020
For those who love the smell of fried chicken coming from a fire pit or fireplace, it's time to hit Walmart.
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Nope, Virginia, no Santa at Macy's this holiday
October 26, 2020
The COVID-19 pandemic is prompting the elimination of a longstanding tradition this holiday season — the opportunity to sit on Santa's lap at Macy's.
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Ocean Outdoor rebrands retail tech subsidiary to Ocean MediaTech
October 20, 2020
Ocean Outdoor, a DOOH media owner, has rebranded its retail technology subsidiary ACM Retail Tech to Ocean MediaTech. This is part of an effort to expand its…
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Earlier holiday shopping will result in more spend, claims research
October 20, 2020
Consumers are shopping for holiday gifts earlier than ever and a Savings.com survey predicts the activity will lead to the biggest and longest holiday sales…
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COVD-19 drives greater customer conversational commerce
October 19, 2020
Given shutdowns and social distancing due to the ongoing coronavirus, consumers are engaging in more ways than ever with retail businesses, beauty salons and…
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Most Americans struggling financially, claims survey
October 19, 2020
As if the coronavirus and shaky economy isn't enough to worry retailers, now they're facing the fact that 70% of Americans are struggling to make ends meet.
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Holiday shopping during a pandemic: Trends and transitions
by Audwin Cash — SVP, Atrius Enterprise Solutions
Audwin Cash, SVP enterprise solutions, Atrius, Acuity Brands, explains why consumers, while emphatically embracing online retail, also want a comprehensive…
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Big consumer behavior shifts in holiday shopping this year
October 16, 2020
Consumers will be taking a more considered approach toward Black Friday and the Christmas holiday spend though 20% of U.S. shoppers plan to spend more given a…
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Amazon Prime Day 2020 a huge boon for SMB retailers
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Amazon's marketplace saw stupendous sales activity during its annual two-day Prime Day event, with small retailers enjoying a 60% boost compared to last year's…
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Walmart turns Black Friday into multi-weekend sales campaign
October 15, 2020
In a quest to keep crowds down in its stores during the holiday shopping season, Walmart is slicing up its traditional Black Friday sales approach into a…
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Dick's Sporting Goods president named to Yum Brands board
October 14, 2020
Yum Brands Inc. has named Lauren R. Hobart, president of Dick's Sporting Goods Inc., to its board, effective Nov. 12, a news release said. Hobart, a former…
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Garanti BBVA launches mobile-first credit card
October 14, 2020
Turkish bank, Garanti BBVA's customers can now apply for a mobile-first credit card which combines a mobile wallet that supports QR and mobile payments, with a…
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Ritual, PayPal, Venmo partner with Los Angeles to support businesses
October 9, 2020
Mayor Eric Garcetti and the City of Los Angeles are partnering with Ritual, PayPal and Venmo to launch 'Open for Business' a collaborative effort to help LA's…
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LAX expands mobile food, beverage ordering
October 9, 2020
LAXOrderNow.com is a new food service program that lets hungry travelers coming through the Los Angeles International Airport use their mobile device to order…
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MLB Flagship Store opens in NYC, features photo booth
October 8, 2020
The MLB Flagship Store opened at 1271 Avenue of the Americas in midtown Manhattan on Friday. "MLB NYC" will be the first permanent MLB retail store in the…
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Retail customer experience in a post-COVID-19 world
by Pat Perdue — Founder / CEO, Socialicity Media Inc.
Pat Perdue, host of the podcast, "Pat Perdue's Customer Experience Podcast," and founder of Pat Perdue Brand Management, and Ann-Marie Clendenin, a retail…
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How to attract millennial holiday shoppers to your loyalty program
by Tom Caporaso — CEO, Clarus Commerce
Tom Caporaso, CEO of Clarus Commerce, shares three ways retailers can incorporate features and benefits into loyalty programs in the quest to attract…
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Great Clips salons open for business in every US state
October 1, 2020
With the openings of salons in Maine, Louisiana and Vermont this year, Great Clips will have a presence in each U.S. state, which was a prime focus for the…
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Walmart takes cue from airport terminal look for store redesign
October 1, 2020
Walmart is redoing its in-store design approach with an airport terminal design in mind.
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Amazon not the only retailer holding big sales in October
September 30, 2020
Amazon's Prime Day sales extravaganza, taking place Oct 13-14, now has some strong competition for luring shoppers.
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