Marketing News & Media
Why retailers should embrace augmented reality in the wake of COVID-19
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Vertebrae Founder and CEO Vince Cacace shares insight on why and how retailers, battling through the coronavirus pandemic sales environment, should put AR at…
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Import decline ahead as economic recovery is 'gradual,' says NRF
May 19, 2020
Import activity will weather a double-digit dip this spring and summer, thanks to the COVID-19 pandemic that shuttered China factories and retail stores in the…
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Retail employee engagement and COVID-19: Getting back to work
by Liz Cichowski — President, Learning Means Business, Inc.
Liz Cichowski, a senior instructional designer, retail industry expert, at Learning Means Business Inc. explains why retailers, which are busy optimizing…
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5 ways physical retail can drive revenue, add value in an era of e-commerce
by Marc Grens — Co-Founder and President, DigitalMint
If brick-and-mortar stores adjust to these new times and all the technology that comes with it, they will see that they might not only continue to do well but…
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UK OOH impressions up despite coronavirus
May 18, 2020
Despite lockdown measures still in place in the U.K., traffic rose by 4% in the country in the week of April 20 to 26, according to data from Ada, Talon's OOH…
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5 quick e-commerce changes retailers should make now
by Rob Weaver
Rob Weaver, chief revenue officer at Vertebrae, explains why retailers must focus on engaging shoppers and boosting purchase confidence in recovering from…
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BrightSign intros touchless solutions for retailers
May 15, 2020
BrightSign LLC, a provider of digital media players, has introduced its BrightLink and BrightMenu touchless solutions to help retailers, restaurants and other…
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COVID-19 spurring impulse spending, reveals survey
May 15, 2020
American consumers let the shopping impulse go free in the past few months with impulse spending spiking 18% during the ongoing COVID-19 pandemic.
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US mall operator opening as COVID-19 shutdowns end
May 14, 2020
Simon Property Group, the biggest U.S. mall operator, has re-opened 77 properties as of the start of this week and implemented a slew of sanitizing, health and…
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Many challenges ahead in retail recovery from COVID-19 pandemic
May 14, 2020
While retail sales in the last week of April didn't decline, the first time since early March, recovery from the COVID-19 pandemic will be slow, according to…
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How COVID-19 is changing the customer experience in retail
by Ron Lutz — Chief Retail Officer, Miller Zell
Ron Lutz, chief retail officer at Miller Zell, shares insight on why retailers, as they emerge from the current state, must focus on rebuilding brand loyalty…
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Navigating COVID-19: Getting back to business post COVID-19
In this week's HP-sponsored podcast on how COVID-19 is impacting the retail segment Retail Customer Experience contributing podcast host Bradley Cooper shares…
Presented by HP Inc.
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Moving closer to consumers in the age of social distancing
by Praful Karanth — Retail & Supply Chain Industry Advisor, SAP
Praful Karanth, retail and supply chain industry advisor, SAP, explains why retailers need to consider new ways to acquire consumer attention in ways that are…
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Building customer loyalty in the post COVID-19 retail environment
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Peter Paine, head of retail partnerships at Cover Genius, shares tactics for retailers striving to get back to business in the wake of COVID-19 and explains…
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Cash back marketing drives spend, reveals study
May 12, 2020
Dangling a cash back offer to customers will lead to increased consumer spend, according to a Dosh study conducted by The Center for Generational Kinetics.
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80% of U.S. SMBS expect long-term impact from COVID-19
May 12, 2020
A good majority of small business owners expect to be dealing with a long-term impact to the business due to COVID-19.
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4 ways loyalty programs can drive digital engagement
by Brett Narlinger — Senior Vice President, Global Commece, Blackhawk Network
Brett Narlinger, head of global commerce at Blackhawk Network, explains why if retailers aren't leveraging loyalty programs to connect with their hard-won…
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Nordstrom shuttering over a dozen stores
May 8, 2020
High-end retailer Nordstrom plans to permanently close 16 stores of its 116 full-line store locations and the move will likely have a negative impact on mall…
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Gap opening 800 stores by month's end
May 7, 2020
Gap Inc. is sharing its strategic plan to re-open 800 stores by the end of May starting with a small numberr of Texas locations this week.
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Is retail customer research worth the time during COVID-19 pandemic?
by Glyn Luckett — Commercial Director, TTi Global a Division of GP Strategies
Glyn Luckett, commercial director, TTi Global Research, a division of GP Strategies, shares his expertise on how retailers should approach customer research…
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