Marketing News & Media
Personalized commerce paying off for retailers, reveals study
April 28, 2020
The more personal the better for both the consumer and the retailer.
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Retail customer personalization requires commitment and perseverance
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
The quest to personalize the customer experience isn't easy and it can't be done in quick fashion. But Garin Hobbs, a director at Iterable, which has worked…
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Global outdoor advertising to reach $54B by 2024
April 23, 2020
The global outdoor advertising market will reach $54.13 billion by 2024, according to a report by ResearchandMarkets. It will also grow at a compound annual…
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Signal to noise: Connecting with customers in times of crisis
by Matt Ramerman — President, Sinch Engage
Matt Ramerman, president, Sinch Engage, explains why success in this new paradigm (COVID-19) means finding a way to cut through the noise to sustain meaningful…
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Online tactics to revive brick-and-mortar in a post-pandemic economy
by Marcel Hollerbach — CMO, Productsup
As COVID-19 rages on, Marcel Hollerbach, CMO at Productsup, explains that at some point, social distancing will end and consumers will once again fill retail…
read nowCasey's General Store expands delivery, adds essential items
April 9, 2020
Casey's General Stores has expanded its DoorDash partnership to provide delivery to 579 locations, seven days a week, across the company's 16-state footprint…
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Grow your retail business with new customer trends
by Rekha Brar — Founder and Owner, Blossom Box Jewelry, Blossom Box Jewelry
Rekha Brar, founder and owner, Blossom Box Jewelry, shares tips and her tactics for driving customer engagement and why it's so important to reach shoppers the…
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In the midst of a retail apocalypse, these 4 strategy shifts can pay off
by Hadar Paz — CEO, Powerfront
Hadar Paz, CEO of Powerfront, outlines four moves retailers can make to keep business moving forward and customer experience strong.
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Bath & Body Works: We're an essential service in light of COVID-19
April 3, 2020
Beauty and bath retailers Bath & Body works want to reopen claiming it is an "essential" business as the COVID-19 virus outbreak continues to expand across…
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Customer loyalty starts with getting the retail website right
by Tara Bartley — Industry Marketing, Akamai
Tara Bartley, senior manager, industry marketing at Akamai, shares insight on how retailers can do better when it comes to attracting new customers and keeping…
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The real reason customers leave (and how to stop them)
by Glyn Luckett — Commercial Director, TTi Global a Division of GP Strategies
Glyn Luckett, commercial director, TTi Global Research, a division of GP Strategies, believes the key to revealing and understanding exactly what makes your…
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Why content is the foundation for a successful e-commerce shopping experience
by James Bathgate — VP of Implementations, Searchspring
James Bathgate, vice president of implementations, Searchspring, explores different ways retailer content can establish the brand as an expert voice, build…
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Why content localization equals success in global markets
by Ryan Soos — Sr. Customer Success Manager, Smartling
Ryan Soos, senior customer success manager at Smartling, offers insight on content localization and why it's all about putting the customer first and creating…
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Smith's stores launch senior citizen shopper hours during COVID-19 outbreak
March 18, 2020
The latest retailer and grocer to designate specific shopping hours for seniors due to COVID-19, the coronavirus, is Smith's Food & Drugs.
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Lots of web content not catching consumer attention
March 17, 2020
A Contentsquare study reveals over two thirds, 69%, of all web content published by brands, is "unseen" by consumers, with the banking sector leading the list…
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AR and 3D aren’t just for digital commerce — they’re powerful in-store assets
by Rob Weaver
Rob Weaver, chief revenue officer at Vertebrae, explains how retailers can use immersive commerce tools to overcome in-store purchase hurdles and delight store…
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Coronavirus prevention focus of pop-up in DC
March 13, 2020
Seeing a demand among Washington, D.C. residents for coronavirus prevention supplies prompted a retail pop-up store near Gallaudet University.
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Vntana founder talks AR, VR, XR and delivering a digital experience into the real world
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Vntana Founder and CEO Ashley Crowder sees a big future ahead for AR and VR what she calls XR technology and the quest to provide retail consumers a virtual…
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Vans launches shoe collection for those on autism spectrum
March 12, 2020
Vans is releasing a footwear collection designed for those on the autism spectrum featuring sensory elements focusing on touch, sight and sound.
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Experience matters big time for the consumer, reveals study
March 11, 2020
A good majority of consumers, 74%, are either somewhat or very likely to buy from a brand or retailer based solely on experience and not price or product…
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