Why risk not using marketing technology when it's crucial to the digital CX?

Lynne Capozzi, CMO, Acquia, explains that while big challenges still exist, using technology to enhance CX simply can no longer be avoided.

Research reveals coupons and offer codes improve personalization

Dan Slavin, CEO and co-founder of CodeBroker, examines research findings on coupon and offer personalization and why rretailers must maintain control to…

Toys R Us e-commerce presence gets a new life thanks to Target

October 23, 2019

While no longer a brick-and-mortar player after going bankrupt, Toys R Us is partnering with Target to relaunch an e-commerce channel, ToysRUs.com, giving the…

Rue21 taps GroupBy to enhance digital shopping experience

October 23, 2019

Fast fashion retailer, rue21, is deploying the GroupBy User Experience Platform, including search, navigation, recommendation and personalization features, to…

The beauty of geofencing: Personalizing the "call to action"

Casey Gannon, VP of marketing, Shopgate, shares insight on why geofencing is an effective way to reach customers, based on their location, to incentivize them…

Forever 21 running liquidation sale as Canadian store closures loom

October 22, 2019

Fashion retailer, Forever 21, is running liquidation sales at its Canadian stores.

Loyalty and the in-store customer experience

Clarus Commerce CEO Tom Caporaso lists out steps retailers can take to eliminate in-store friction and ultimately keep customers coming back.

Macy's home to fast casual restaurant

October 21, 2019

Potbelly Sandwich Shop will open in four Macy's department stores via a multi-unit franchise deal with the retailer.

Clear Channel Airports debuts digital airport advertising network

October 18, 2019

Clear Channel Airports is getting ready to launch a digital airport advertising network at the Norman Y. Mineta San Jose International Airport featuring 8…

Holiday sales growth will hit at least 3.8%, claims NRF

October 16, 2019

Holiday retail sales in November and December will increase between 3.8% to 4.2%, compared to 2018, according to the National Retail Federation.

How to use personalized email to build emotional Intimacy with your brand

James Glover, president and CEO of Coherent Path, explains why retailers need to zero in on the specific types of emotional connections your customers expect…

Postal mail can play role in reactivating abandoned baskets

October 15, 2019

A Go Inspire Group study reveals marketers may want to revisit the likely dumped postal mail approach when it comes to getting consumers back to abandoned…

How To: Use AI price optimization for an engaging customer experience

Alexandr Galkin, CEO and co-founder of Competera, explains how AI provides retailers a new chance to fine-tune pricing strategies to a point where they know…

Survey: Facebook viewed as most personal shopping platform

October 14, 2019

When it comes to discovering products and brands Facebook is tops with consumers, according to a survey from Clinch, an AI platform that leverages data to…

Personalization can pay off in holiday time, claims study

October 14, 2019

Customers acquired during a previous holiday season are more than twice as likely to convert the next holiday season compared to other customers. That finding…

Brands need wake-up call on customer experiences

Anders Ekman,V12 president, believes meeting the demands of today's consumers requires a solid grasp on customer data, insights from third-party demographics…

Thailand retailer deploys Aptos technology to boost merchandise operations

October 8, 2019

Central Group, the largest multiformat retailer in Thailand, is using Aptos Planning technology to improve merchandise planning and inventory operations.

Target loyalty news tops most-read in September

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Target's newest loyalty program grabbed big attention with Retail Customer Experience readers in September. If you missed that story get the lowdown as well as…

Handbag retailer launches 8th U.S. store

October 4, 2019

Luxury handbag seller Rebag is opening its fourth New York store, and its eighth in the country, in Garden City, Long Island.

Kendra Scott taps Oracle Retail to improve inventory management, customer experience

October 4, 2019

Jewelry designer Kendra Scott, which operates 100 stores with over 2,000 employees, is using Oracle Retail technology to better manage inventory, enhance the…