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Marketing News & Media

Creating a unified commerce shopping experience with an O2O strategy

Meyar Sheik, president and chief commerce officer at Kibo, talks about online-to-offline shopping and why it's important to retailers to thoroughly integrate…

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BJ's updates mobile app to enhance shopping experience

October 2, 2019

BJ's Wholesale club has redesigned its app to boost the shopping experience via new features, improved usability as well as a gamification aspect.

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Halloween spend will be robust thanks to social media

October 1, 2019

Social media is expected to influence this year's Halloween spend which is predicted to be near a record-breaking figure.

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7-Eleven on the hunt for innovative products to meet customer expectations

September 30, 2019

7-Eleven will host its second annual emerging brands event in late October in a quest to find the most innovative products for its customer base. The Brands…

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Canadian discount retailer taps Mercatus to drive mobile experience forward

September 30, 2019

Giant Tiger Stores Limited, a Canadian discount retailer, is partnering with digital commerce solution provider, Mercatus, on a mobile app.

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Personalization a key retail focus, reveals study

September 27, 2019

Retailers are doubling down on personalization within e-commerce when it comes to the customer experience as nearly all retail leaders view it as a must for…

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Marshalls goes online, boasts Tinder-like shopping feature

September 27, 2019

Discount retailer, Marshalls, finally has an e-commerce site and said it has added more high-quality inventory and brand name designers to the online inventory.

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Why it's time for brands to prioritize the happiness of millennial shoppers

Brightpearl CEO Derek O'Carroll says brands must work harder to attract buyers and to encourage repeat purchases, particularly from the younger demographic.

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Sephora, Nordstrom are tops in retail personalization

September 20, 2019

Retailers Sephora and Nordstrom landed in the first and second spots, respectively, on Sailthru's third annual Retail Personalization Index that polled 1,50…

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Under Armour runs First Day Free Rides campaign with transit authority

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

For students returning to school, it is absolutely crucial that they attend the first day to get the year started on the right foot. Clothing retailer…

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Long Island outlet is home to immersive pop-up shop

September 19, 2019

The Tanger Outlets, in Riverhead, New York, is home to an immersive pop-up retail experience that gives consumers a rotating brand experience every 90 days.

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Shoppers loving the gift card these days

September 19, 2019

There is a consistent 10% year-over-year growth in gift card sales and online-bought cards (in retail and restaurants) are reflecting a 6% increase in check…

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Why retail marketers must get CX right the first time and how open source plays a key role

Lynne Capozzi, CMO at Acquia, maps out why retailers need is a platform that allows them to integrate elements in a modular way, to scale their digital…

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Walgreens offers 3% cash back on Apple Card with Apple Pay deals

September 16, 2019

Apple is partnering with Walgreens to allow customers to earn 3% daily cash when they use the Apple Card with Apple Pay on eligible purchases, including…

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Jockey debuts Long Island pop-up experience

September 13, 2019

Jockey International Inc. is running its first pop-up retail store on Long Island, New York.

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Target puts a bullseye on loyalty, customer engagement with Circle strategy

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The retailer's latest loyalty program strategy may win over lots of hearts and minds, say industry watchers, as it provides a compelling engagement aspect as…

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A deep dive into the click and collect concept

Lauren Leach, director of Conway MacKenzie’s real estate industry vertical, offers a comprehensive look at today's 'click and collect' retail strategy.

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Things Remembered rolls out iPads for customer personalization strategy

September 11, 2019

To help its customers personalize gift purchases, the retailer, Things Remembered, is rolling out iPads to all of its 174 stores in the first leg of its latest…

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How To: Stay 1 step ahead of the online holiday shopping crunch

Matthieu Blandineau, product marketing manager, Algolia, offers up nine tips to stay ahead of the hectic holiday season all year round.

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Target rolling out Target Circle loyalty program nationwide next month

September 10, 2019

Target Corp. will launch the Target Circle rewards program nationwide on Oct. 6, offering customers personalized shopping deals and perks. 

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