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Marketing News & Media

When will retail fight back?

Tien Tzuo, Zuora cofounder and CEO, believes that while the retail industry has seen the biggest disruption of all [aka Amazon], it hasn't done much to…

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Consumers are loving text engagement

November 19, 2019

Forget the email, marketers. Consumers are all about the text message as the mobile communication channel boasts six times the engagement of digital…

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IKEA measures DOOH effectiveness with Russ Outdoor

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you…

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What undergarments reveal about the human psyche and what it means for retail

Linda Jeo Zerba, founder of Big Squirrel, believes the undergarments product category can tell a lot about the new reality under which brands are operating.

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House of Klarna holds immersive retail pop-up experience

November 14, 2019

A 10-day immersive retail pop-up experience in London, called House of Klarna, offered everything from fashion to lifestyle events for Manchester shoppers. The…

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Casey’s General Stores taps Service Management Group for CX management

November 14, 2019

In a quest to discover customer insights, as well as expand loyalty with customers, Casey's General Stores is teaming up with Service Management Group, a…

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Gap Inc.'s Hill City offers unique customer experiences from the store to the road

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

A 12-month pop-up for menswear brand, Hill City, has led to a physical storefront and a mobile shop. And, while the customer experiences are all different, the…

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Mobile powering early holiday shopping surge, claims study

November 13, 2019

Adobe Analytics reports holiday shoppers have spent $19.7 billion so far, a 17.5% increase from a year ago. 

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Gen Z influencing household spend, reveals NRF report

November 12, 2019

Today's Generation Z (those born in 1995 or after) is having a greater impact and influence on household spending, according to the National Retail…

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Digital branding important to retail consumers, claims report

November 12, 2019

Consumers are all about a brand's digital media presence and expect product inventory to be real-time. User-generated ratings and reviews are also gaining…

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Achieving the benefits of a retail sustainability strategy

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

JoAnn Martin, vice president, industry strategy and market development, at JDA Software, explains how and why sustainability is now a top strategy for…

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Consumers will be busy shopping this holiday season

November 11, 2019

A Tinuiti research report reveals consumers will be bullish on holiday spend this year, with Gen X shoppers likely spending the most. The research, which…

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A mobile advertising holiday roadmap for retailers

Kate Burn, global marketing manager at Shuttlerock, explains how brand success depends,in part, on visually dynamic and engaging ad creative, especially video…

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Delivery the prime competitive weapon in retail grocery

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Amazon's move to offer free delivery to current Amazon Fresh customers reveals how delivery is front-of-mind for retailers battling for consumer loyalty and…

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Zulily debuts price comparison tool, offers to match Amazon, Walmart holiday sales

November 6, 2019

Online retailer Zulily is offering a comparison tool that let shoppers review its prices against major competitors, including Amazon and Walmart, and will…

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Formation VP defines personalization — why it's critical to the retail customer experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Nicole Amsler, vice president of marketing at Formation — a company that helps brands reach millions of customers each day — shares her insights on what retail…

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5 strategies for combating pressure at the shelf

Missy Pydo, vice president of client development, Inmar, shares insight on why retailers, aiming to boost success of a brand at shelf, should walk before they…

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5 mistakes to avoid in a gift card e-commerce program

Alex Barseghian, group VP, sales and marketing retail, Blackhawk Network, offers up the top five missteps retailers should avoid when crafting the gift card…

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How to: Keep pace with the rapid pace of CX technology

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Retailers struggle with keeping up with all the emerging customer experience technologies and the challenges in piloting and testing. Find out from an expert…

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Digital much more entwined in consumers’ lives than most realize

October 25, 2019

The average person estimates they use seven digital services a day, but, in fact, they are using more than 30 daily basis, according to an AppDynamics' App…

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