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Marketing News & Media

Kenneth Cole boosts digital shopping experience with enhanced gifting

October 25, 2018

Kenneth Cole is partnering with Loop Commerce in a quest to make online shopping easier for the consumer. The retail brand is integrating Loop Commerce's…

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Managing the customer web experience

Jesse Himsworth, vice president of strategy and integrated solutions, Clearlink, explains that the web customer experience is no longer about simply setting up…

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Uber drone food delivery arriving in less than 3 years

October 24, 2018

Uber plans to have food delivery service via drones in play by 2021 and the program is in its "early days," according to news reports.

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Mastercard to make signature optional in the store, on the card

October 24, 2018

Cardholder signatures on Mastercard purchases will be optional come next April, on both on the card and purchase receipts.

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Digitally-native brands embrace omnichannel sales strategies with success

Heath Wells, co-founder and CEO of NuORDER, explains why digitally-native brands that want to follow in the footsteps of successful predecessors must develop…

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Targeted discounting is alluring to shoppers, claims report

October 22, 2018

One in every four shoppers would seriously consider switching supermarkets if offered targeted discounting, and one in 10 would make the move even if the…

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Porcelanosa taps Mood Media to deploy immersive experiential experience

October 22, 2018

Porcelanosa, a Spanish ceramics producer and distributor, is deploying a new sound and scent to its 130 showrooms and retail locations via a partnership with…

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Square targets retail consumer finance with Square Installments

October 15, 2018

Square is launching Square Installments, a new payment method merchants can offer customers to pay for a large purchase by splitting it into fixed monthly…

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4 ways brands can gain advantage via voice commerce

Tabatha Patterson, strategy and insights analyst, VML, explains why virtual assistants are proving increasingly helpful for shoppers and that by optimizing the…

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Optimizing loyalty for enhanced retail customer experiences

Bobby Spence, vice president, sales & business development at Excentus, explains that the retailers which are most successful will be those who leverage…

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Amazon's got big ambitions for cashierless strategy

October 9, 2018

There may just be less than a handful of Amazon Go stores right now, but the number of cashierless retail locations may explode in just a few years.

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Lowe's CEO aims to beat Home Depot with a familiar game plan, claims report

October 8, 2018

Newly-minted Lowe's CEO Marvin Ellison is planning to rely on his own experience attained when he served as a leader at competitor Home Depot to win the retail…

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Consumers will revisit retail websites if content is worthy

October 4, 2018

More than half, 55 percent, of consumers will revisit a retailer's website if content is viewed as useful and valuable, according to a Clutch survey.

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Chipotle launches customer loyalty program

October 3, 2018

Hoping to drive traffic, Chipotle is getting in on the loyalty action, piloting Chipotle Rewards. The points-based loyalty system is now live in three test…

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Sewing retailer stitches stronger sales, customer experience via associate training

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Quality Sewing & Vacuum, a 13-store retailer in Washington State, deployed SalesRX to enhance customer service, customer experience and drive sales. It’s…

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Consumers have mixed feeling about social commerce

October 2, 2018

A new Sumo Heavy report reveals that while chatbots are gaining favor with consumers interaction with chatbots remains low within the retail customer…

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Are you tracking the most important part of Black Friday? (Hint: It's not sales)

Bob Gatta, CEO of Data Display Systems, explains why engagement — in-store leading to online — should be the primary metric for determining return on…

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Lessons every retailer can learn from Amazon

Don White, vice president of enterprise solutions at Snapfulfil, says retailers have two choices when it comes to competing with Amazon: worry and not change…

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Why a retail 'second sale' is more critical than a new customer acquisition

by Chris Petersen — Owner, IMS

Chris H. Petersen explains why acquiring a retail sale today does not ensure retention as second-time retail buyers are actually more valuable and more…

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Bluefly partners with 4Cite to spur customer response, influence purchase behavior

September 26, 2018

Fashion marketplace Bluefly is partnering with 4Cite, a people-based identification and insights service provider, to gain insight for driving consumer…

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