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Marketing News & Media

Mobile coupons spurring loyalty, customer engagement

Retailers and others have transitioned physical coupons to the mobile space, as a way to enhance customer loyalty and engagement.

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Is your gift card program ready for Gen Z?

Theresa McEndree, vice president of marketing, Blackhawk Network, outlines four key tips to help brands implement gift card programs for the youngest…

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Walmart.com debuts online home décor brand

February 26, 2019

There's a new brand at Walmart.com and it's aimed at the home décor and accessory shopper.

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Samsonite taps Cappasity tech for enhanced online product viewing

February 21, 2019

Samsonite is using Cappasity technology to provide shoppers and customers an enhanced view of its online products via 3D visualization.

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How direct to consumer can ignite loyalty from fickle customers

Brightpearl CEO Derek O'Carroll explains why direct-to-consumer brands need to up their game, or they could be eaten for breakfast by competitors who offer a…

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Experiences consumers want versus data retailers need; what's ahead?

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Customer relationship strategies are impacted by more devices, more data, more category disrupting innovation and deeper customer relationships. Retailers need…

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Chief Strategy Officer discusses present and future of KIOSK Information Systems

Hans Peter Nudling, the recently appointed Chief Strategy Officer for the Posiflex Group, discusses the strategic direction of Posiflex since acquiring KIOSK…

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Amazon takes yet another stab at live video shopping strategy

February 11, 2019

Amazon Live is Amazon's latest attempt to be the online "QVC" live-streaming video shopping destination, featuring shows focused on everything from Valentine's…

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Target beta loyalty program expands to more US markets

February 8, 2019

Target is expanding its beta 1 percent back loyalty program to more U.S. markets, including Denver, Kansas City and Phoenix.

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Startup Pei raises funding for retail bitcoin rewards platform

February 6, 2019

Pei, a fintech startup, has raised seed funding for its retailer card rewards program.

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Personalization, customization technologies gaining clout in retail

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Virtual shopping and shopper personalization were twin themes during the recent CES show in Las Vegas. A pair of sessions, "Shopping as a virtual adventure…

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Square debuts free debit card for small businesses

January 31, 2019

Square Inc. has announced the launch of Square Card, a free business debit Mastercard that helps businesses manage their cash flow by eliminating the time…

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Marriott rebranding contactless credit card, loyalty strategy

January 31, 2019

Marriott International and Chase Card Services are rebranding their co-branded credit card to a contactless card called the Marriott Bonvoy Boundless Credit…

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Consumers want more accessible reward redemption options, reveals study

January 28, 2019

Today's consumers don't want to wait until they hit the $100 mark in order to get a loyalty reward, and prefer to redeem loyalty points at least once a year…

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Kustomer raises $35M for expansion plans

January 28, 2019

Customer management platform, Kustomer, has raised $35 million in funding, led by Battery Ventures, for expanding into the enterprise market.

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Social media customer care best when humans and bots are at play

Tara Jones, business consultant, Allant Group, offers up five considerations for a mindfully sound social care strategy to help retailers enhance the customer…

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Retailers and Big Data: How analyzing data can help meet consumer shopper demands

Brahmajeet Desai, director of marketing, Kyvos Insights Inc., offers insight on why creating exceptional shopping experiences is now expected of stores and how…

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Autonomous stores coming fast, but is Amazon Go on first?

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

In many people's eyes, one of the most disruptive retail developments has been the late 2016 launch of Amazon Go, but some observers have questioned its…

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Why some retailers don't need a pop-up experience

Frank Weil, chief customer officer at KWI, opines that the pop-up marketing strategy may not be a great approach for every retailer and offers up questions to…

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What's important when it comes to collecting useful customer feedback

Lane Mann, at Phoenix CX, maps out how to construct a customer feedback strategy and why being genuine is the only way to go.

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