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Marketing News & Media

Digital branding important to retail consumers, claims report

November 12, 2019

Consumers are all about a brand's digital media presence and expect product inventory to be real-time. User-generated ratings and reviews are also gaining…

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Achieving the benefits of a retail sustainability strategy

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

JoAnn Martin, vice president, industry strategy and market development, at JDA Software, explains how and why sustainability is now a top strategy for…

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Consumers will be busy shopping this holiday season

November 11, 2019

A Tinuiti research report reveals consumers will be bullish on holiday spend this year, with Gen X shoppers likely spending the most. The research, which…

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A mobile advertising holiday roadmap for retailers

Kate Burn, global marketing manager at Shuttlerock, explains how brand success depends,in part, on visually dynamic and engaging ad creative, especially video…

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Delivery the prime competitive weapon in retail grocery

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Amazon's move to offer free delivery to current Amazon Fresh customers reveals how delivery is front-of-mind for retailers battling for consumer loyalty and…

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Zulily debuts price comparison tool, offers to match Amazon, Walmart holiday sales

November 6, 2019

Online retailer Zulily is offering a comparison tool that let shoppers review its prices against major competitors, including Amazon and Walmart, and will…

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Formation VP defines personalization — why it's critical to the retail customer experience

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Nicole Amsler, vice president of marketing at Formation — a company that helps brands reach millions of customers each day — shares her insights on what retail…

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5 strategies for combating pressure at the shelf

Missy Pydo, vice president of client development, Inmar, shares insight on why retailers, aiming to boost success of a brand at shelf, should walk before they…

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5 mistakes to avoid in a gift card e-commerce program

Alex Barseghian, group VP, sales and marketing retail, Blackhawk Network, offers up the top five missteps retailers should avoid when crafting the gift card…

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How to: Keep pace with the rapid pace of CX technology

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Retailers struggle with keeping up with all the emerging customer experience technologies and the challenges in piloting and testing. Find out from an expert…

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Digital much more entwined in consumers’ lives than most realize

October 25, 2019

The average person estimates they use seven digital services a day, but, in fact, they are using more than 30 daily basis, according to an AppDynamics' App…

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Why risk not using marketing technology when it's crucial to the digital CX?

Lynne Capozzi, CMO, Acquia, explains that while big challenges still exist, using technology to enhance CX simply can no longer be avoided.

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Research reveals coupons and offer codes improve personalization

Dan Slavin, CEO and co-founder of CodeBroker, examines research findings on coupon and offer personalization and why rretailers must maintain control to…

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Toys R Us e-commerce presence gets a new life thanks to Target

October 23, 2019

While no longer a brick-and-mortar player after going bankrupt, Toys R Us is partnering with Target to relaunch an e-commerce channel, ToysRUs.com, giving the…

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Rue21 taps GroupBy to enhance digital shopping experience

October 23, 2019

Fast fashion retailer, rue21, is deploying the GroupBy User Experience Platform, including search, navigation, recommendation and personalization features, to…

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The beauty of geofencing: Personalizing the "call to action"

Casey Gannon, VP of marketing, Shopgate, shares insight on why geofencing is an effective way to reach customers, based on their location, to incentivize them…

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Forever 21 running liquidation sale as Canadian store closures loom

October 22, 2019

Fashion retailer, Forever 21, is running liquidation sales at its Canadian stores.

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Loyalty and the in-store customer experience

Clarus Commerce CEO Tom Caporaso lists out steps retailers can take to eliminate in-store friction and ultimately keep customers coming back.

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Macy's home to fast casual restaurant

October 21, 2019

Potbelly Sandwich Shop will open in four Macy's department stores via a multi-unit franchise deal with the retailer.

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Clear Channel Airports debuts digital airport advertising network

October 18, 2019

Clear Channel Airports is getting ready to launch a digital airport advertising network at the Norman Y. Mineta San Jose International Airport featuring 8…

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