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Marketing News & Media

3 ways to keep the personal touch in brick-and-mortar retail

Ron Lutz, executive vice president and chief client officer, Miller Zell, offers up insight on why brick-and-mortar retailers must be focused on delivering an…

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3 email ROI metrics retailers often ignore

Will Devlin, senior director, marketing, for MessageGears, explains that while retailers expend a great deal of effort measuring the sales impact of email…

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What you can expect from this year's Black Friday

Trevor Sumner, CEO, PERCH, shares his expectations about the impending Black Friday: digital experiences that will excite, e-commerce and its continued rise as…

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Black Friday: 4 ways retailers can prepare

Steve Davidson, vice president, Warranty Products, offers up tips to help prepare for Black Friday as it arrives.

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Unboxing the retail subscription box phenomenon

Laura Gayle, Business Woman Guide, offers retailers insight on how to get a subscription box service up and running and avoid potential pitfalls.

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The good, the bad and the ugly: An outlook on retail in 2019

Puja Kartan, strategy director, Isobar US, offers up unique insight on how top U.S. retailers are faring when it comes to digital innovation and what those not…

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Survey: Shoppers to spend more, hit sales before Black Friday

November 14, 2018

Not only will consumers spend 5 percent more this holiday shopping season than last, half expect to do that shopping before the big Black Friday events.

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Streamlining Your Returns Process Pays Dividends

Online shopping is booming. Returns are not.

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Don’t Ghost Your Customers When it Comes to Their BOPIS Experience

According to Acceo Tender Retail, omnichannel retailing is the fastest growing sector where customers can choose and buy an item online and then pick it up…

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Retailers Losing Billions in Revenue Due to Long Lines

According to a new study released last week, 86% of U.S. consumers have left a store due to long lines in the last 12 months. With customers leaving empty…

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Don't wreck the halls: Tips for staying true to brand values in curating seasonal playlists

Danny Turner, global senior vice president, creative programming at Mood Media, offers up insight and tips on how music in the retail customer experience…

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Digital Signage in Retail Affects Your Customer Retention Metrics More Than You Think

by Egor Belenkov — CEO, Kitcast

Digital retail signage is making it to the top of the most fascinating tools for interaction with your clients. Here are the fundamentals you need to know to…

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4 tips for a successful holiday mobile app strategy

Casey Gannon, vice president of marketing at Shopgate, explains that as online shopping gets bigger than ever it's necessary for retailers to have a mobile…

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Instacart expands mobile app grocery pickup, delivery

November 7, 2018

Instacart is expanding its mobile app Instacart Pickup grocery pickup and delivery service to retailers nationwide, according to a company release.

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4 rules for getting consumers to opt-in to SMS marketing campaigns

Dan Slavin, CEO, CodeBroker explains how SMS marketing represents a real opportunity for marketers.

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GameStop taps Right Media Solutions to upgrade digital signage

October 30, 2018

GameStop Corp. has selected Right Media Solutions to upgrade its digital video network to more than 3,800 locations. The network will be powered by Commercial…

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The customer experience is broken: Lifecycle marketing is the fix

Augie MacCurrach, CEO, Customer Portfolios, offers insight on what leads to a broken customer experience and tips and advice on how to fix it.

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A Simple Сhecklist for a Successful Digital Signage Network

by Egor Belenkov — CEO, Kitcast

Building an effective digital signage network is about more than connecting your screens to a device and playing your ad 24/7. If you don’t articulate your…

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Wild Birds taps SMG tool to capture customer insight

October 29, 2018

Backyard bird feeding and nature franchise Wild Birds Unlimited is using Service Management Group's SMG VisitView technology to capture customer feedback at…

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Why and how retailers must create relevancy to survive

by Chris Petersen — Owner, IMS

Chris Petersen explains why the 'winning' retailer is one that focuses on convenience, consistency and customized value.

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