Target promotes marketing leader to EVP, CMO

January 31, 2017

Rick Gomez is now executive VP and CMO for Target and will oversee brand positioning and integration of all marketing programs.

Clutch expands mobile marketing strategy with Persio acquisition

January 24, 2017

Customer management and marketing analytics player Clutch is buying Persio, a mobile promotions platform, in a quest to expend its mobile marketing…

Lululemon taps data intelligence to amplify customer experience, relationship

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The athletic apparel brand is striving to build its human connection with consumers with data analytics.

Supervalu taps former Target leader for VP role

January 19, 2017

Anne Dament, a former Target senior merchandising leader, is the new senior VP of retail, merchandising and marketing for Supervalu Inc.

Staging an experiential marketing encore, the Bloomingdale's, Brooks Brothers way

by Bryan Pearson — President, LoyaltyOne

There's no business like show business, and retailers are vying to get in on the act. More merchants are turning to Broadway in their ongoing play for…

Retailers striving to beat Amazon must perfect the customer experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

To avoid losing more market share to Amazon, competing e-commerce and brick-and-mortar retailers must perfect the customer experience from the moment a…

Digital gift cards proving popular with shoppers this holiday season

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

A First Data study reveals e-gift card usage is on the climb, driven by those ages 18 to 34. The biggest card buyers are those ages 35 to 54. The main reason…

The changing face of merchandising and what retailers need to do to succeed

The changing face of retail merchandising requires retailers to go beyond tried and tested tactics.

Ashley Furniture taps VR, AR to deliver an innovative customer experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The national brand is rolling out a consumer augmented reality app and an in-store virtual reality experience come 2017.

3 tips to engage retail customers as they wait

by Neil Rieger — Director, Creative Services, SIGNET

Waiting time in the retail world is almost inevitable. However, it's also an opportunity for businesses to engage and connect with their audience through tools…

Display Unframed Signs Using a Variety of Shovel and Magnetic Bases

TWINSBURG, Ohio (December 6, 2016) – Display unframed signs using a variety of base options with the new Sign Holder for Stem Mount/Base from FFR Merchandising.

How entrepreneurial employees boost profit, customer service during holiday season

For national chains a drive toward community presents the opportunity for front-line employees and local store managers to drive sales and profits. However, to…

5 rules for a retail town square: What Apple, Whole Foods Can Teach Us

by Bryan Pearson — President, LoyaltyOne

Here's a potential formula for retail of the future: One Apple squared equals a community experience minus the traditional sales space.

Macys, Stage, JC Penney tops in Black Friday discounts

November 29, 2016

A new report analyzing 8,000 deals across 35 top tier U.S. retailers reveals the best Black Friday deals will be courtesy of Macy’s, with Stage and JC Penney…

Black Friday: Gimmick, gone or more relevant than ever?

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Is Black Friday relevant, needed, necessary, or even a valuable marketing opportunity, or has it become a gimmick in the retailer's quest to grab consumers…

Appliance sales big part of JC Penney Black Friday event

November 18, 2016

Move over clothes and accessories. JC Penney is putting appliances up front and center for Black Friday and not one single toy.

Cyber weekend: A global opportunity for retailers

Cyber weekend – this year spanning Thursday, Nov. 24 to Monday, Nov. 28 – has clearly now become a global opportunity for online retailers.

Why 30 retailers are asking consumers to self-personalize the shopping experience this holiday

Personalization has long been touted as the Holy Grail for improved customer experience at retail.

Smaller discounts, fewer discounted products this holiday season

November 15, 2016

A new report predicts there will not be as many product discounts, or holiday promotional discounts, this holiday season and it's all part of a new retail…

7 critical questions traditional retailer metrics can't answer

by Chris Petersen — Owner, IMS

Traditional metrics of sales and share are not enough for omnichannel.