Why content is the foundation for a successful e-commerce shopping experience

by James Bathgate — VP of Implementations, Searchspring

James Bathgate, vice president of implementations, Searchspring, explores different ways retailer content can establish the brand as an expert voice, build…

5 trends shaping the future of in-store retail experiences

by Bobby Marhamat — CEO, Raydiant

Bobby Marhamat, CEO of Raydiant, writes that if retailers give customers what they want they can ensure retail success this decade by taking advantage of the…

The time for cross-channel customer support is now

by Anand Janefalkar — Founder & CEO, UJET

Anand Janefalkar, founder and CEO of UJET, explains why as retailers begin investing resources in support channels, including web, mobile, and in-app, they…

Symptoms of coronavirus in e-commerce

by Angela Whiteford — CMO, Forter

Angela Whiteford, CMO at Forter, shares a timely post on the broad implications COVID-19, the coronavirus pandemic, is having on the retail segment and related…

Lots of web content not catching consumer attention

March 17, 2020

A Contentsquare study reveals over two thirds, 69%, of all web content published by brands, is "unseen" by consumers, with the banking sector leading the list…

Vntana founder talks AR, VR, XR and delivering a digital experience into the real world

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Vntana Founder and CEO Ashley Crowder sees a big future ahead for AR and VR what she calls XR technology and the quest to provide retail consumers a virtual…

Experience matters big time for the consumer, reveals study

March 11, 2020

A good majority of consumers, 74%, are either somewhat or very likely to buy from a brand or retailer based solely on experience and not price or product…

7-Eleven opens first 'Evolution Store' concept

March 5, 2020

Following a successful beta program that kicked off a year ago, convenience store giant 7-Eleven, Inc. has opened its first public Evolution Store concept…

Mobile wallet use to overtake credit cards

March 4, 2020

Mobile wallet use is beginning to take off in the U.S. and will overtake credit cards as the leading form of online payment, according to a report from FIS. 

Diane von Furstenberg taps NewStore to enhance customer experience

March 3, 2020

Luxury fashion brand Diane von Furstenberg is partnering with NewStore, an omnichannel-as-a-service provider, to boost the brand and customer experience while…

How to harness the power of data to win customer engagement

by Chris Kronenthal — President + CTO, FreedomPay

Chris Kronenthal, president and CTO at FreedomPay, shares his insight on why retailers must understand their customers and tap sophisticated analysis of…

Why retailers need a single source of truth to stay competitive

by Rafael Esberard — VP of Sales, VTEX

Rafael Esberard, VP of sales, North America, VTEX, shares why a 'single source of truth' is critical for attaining the strongest competitive advantage in this…

Consumers expect fast, tech-driven shopping experiences

February 27, 2020

When it comes to shopping consumers are expecting an efficient and tech-driven convenience store experience with 15% abandoning a non-essential purchase just…

Former Amazon exec on the state of retail e-commerce

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

James Thomson knows Amazon, having spent years heading up Amazon Services, and understands the challenges smaller retailers are facing in the e-commerce…

The ‘Store of the Future’ has already arrived, says Appetize exec

Tools like cloud technology and microservices are now necessary, while 5G will bring exponential growth to device connectivity and allow a more media rich…

How physical retail provides opportunities for consumer outreach

by Marci Weisler — Chief Commercial Officer, Vengo

Marci Weisler, chief commercial officer, Vengo, takes a look at how the customer journey has changed, the role retail plays in the journey and what 2020 holds…

Brick-and-mortar not dying but evolving, reveals report

February 10, 2020

Physical retail is not dying but evolving and retailers focused on true in-store experiences will thrive.

Luxury brands: Why it's time to get more intimate

by Katharine Biggs — Content and Marketing Manager, parcelLab

Katharine Biggs, content and marketing manager at parcelLab, looks at how going direct-to-consumer and better managing post-purchase communications can help…

Macy's shuttering stores, cutting corporate roles in restructuring plan

February 6, 2020

In an effort to stem losses and reverse slumping sales, Macy's will close 125 stores in the next few years and reduce corporate jobs by 2,000.

Sephora aims to expand outside of the mall environment

February 6, 2020

Typically, Sephora shoppers find themselves hitting the local mall to shop at the makeup brand.