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Omnichannel News & Media

Google, Myer partnership taps beacons to measure customer behavior

October 27, 2016

Google is teaming up with Australia-based retailer Myer on a beacon trial to better understand the connection between the brick-and-mortar retail world and the…

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Cognitive computing: IBM's 'secret weapon' in transforming experience

Retailers already know they must embrace cognitive computing to better engage with shoppers, differentiate their offerings and adopt a culture of innovation.

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Why egift rewards during holiday season are a win-win

Retailers and consumers are leveraging egift rewards for holiday promotions and passing on checks.

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Nordstrom launches 'reserve & try on' customer service option

October 21, 2016

Nordstrom is debuting an omnichannel effort that lets Washington state shoppers choose an item online, via a reservation, before hitting the retail location to…

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Nordstrom pilots omnichannel customer strategy

October 20, 2016

Nordstrom is debuting an omnichannel effort that lets Washington-based shoppers choose an item online and then try in their local sore.

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Black Friday on its way out as top shopping day

October 7, 2016

The biggest holiday "shopping" day of the year won't be the day after turkey day this year, as a new industry prediction claims the new Black Friday will be…

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3 surefire ways to tell if a retail store is 'omnichannel'

by Chris Petersen — Owner, IMS

Omnichannel is creating an experience where you can have it your way.

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When change is in store: How Starbucks, Stouffer's and others manage transformation

by Bryan Pearson — President, LoyaltyOne

The old chestnut goes that the only constant is change, but in retail this is not true. The other constant is the risk of failure, and knowing how and when to…

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Free Webinar: How retailers can discover the key to seamless cross-channel

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Boosting customer loyalty and brand advocacy takes strategy, resources and commitment as the quest to get a single view of the customer across multiple…

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Report: Brands not doing well at understanding the customer

September 29, 2016

Despite big gains in technology across IT, marketing and customer relationship teams, some of the biggest brands are not doing a good job of understanding the…

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[Webinar] How to create the seamless cross-channel connection

by Retail Customer Experience

Today's shoppers browse online while checking out shelves and racks in brick-and-mortar retailers, so building loyalty and brand advocacy is challenging.

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Consumers expect to get holiday shopping done before turkey day

September 19, 2016

Early discounts are one reason one third of consumers expect to finish holiday shopping before November, and many of those shoppers will hit Amazon for…

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Google pushes out 2-day delivery to 40M new customers

September 15, 2016

Midwest consumers can now tap Google's two-day delivery service, as Google expands the service to 40 million Midwest customers.

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5 major retail fails from P&G, Macy's, Wal-Mart (and what they teach us)

by Bryan Pearson — President, LoyaltyOne

Some of the most attractive investments in retail have proven disastrous. Fortunately, retailers have learned to rebuild from past mistakes.

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Outdoor retailer aims for a deeper customer relationship

September 12, 2016

Cabela's is teaming up with InMoment on a new system that will empower front-line employees and operations leaders with deeper customer intelligence to drive a…

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Pokémon GO inspires Bloomies' social media omnichannel effort

September 9, 2016

Leading retailer Bloomingdale's is hoping to spark fall season sales with a unique customer engagement effort using social media.

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Mobile innovation is not about your phone!

by Jeannie Walters — Chief Customer Experience Investigator, 360Connext

What if the future of mobile has nothing to do with the phone in your hand?

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Crate and Barrel boosts mobile experience with new tool

September 7, 2016

Crate and Barrel is using a new technology service to boost the mobile retail experience in its retail stores.

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United Airlines, Freebirds World Burrito share insight on location-based marketing

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

There is a well-worn philosophy when it comes to the real estate industry: Location is everything. The same is true for the retail segment when it comes to…

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Wal-Mart SVP: Mobile pay exceeding expectations, meeting consumers' needs

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

There are more than a few big reasons Wal-Mart is advancing its mobile retail customer experience and the big one is consumers want a smooth, fast, easy…

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