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Retail - Electronics Features

E-tail clinic: The new CircuitCity.com

The electronics retail brand has been revived online by Systemax — so what is it like for customers?

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Retailers can weather economy by focusing on basics

Trusted brands and an enlarged pool of skilled workers provide leverage.

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Eight tips for better retail brand messaging

A New York City ad agency lays out a process to ensure retail communications reach their full potential.

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Opinion: Retailers need to cut their SKUs

Increasingly, less is more. Here are some tips on shaving your product assortment down to a more manageable, profitable size.

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Loyalty segmentation needs to extend into the store

When front-line employees are left out of the loyalty process, points programs miss the point.

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Five underutilized features of the modern POS

by James Bickers — Editor, Networld Alliance

Today's point-of-sale systems are sophisticated business tools, but many retailers are still using them as glorified cash registers.

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RetailWire Discussion: Most loyal customers aren't profitable

A recent Harvard Business Journal article suggests that few customers are profitable — and of the ones that are, most are not loyal.

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Five viral marketing mistakes to avoid

There's a lot of buzz surrounding viral marketing — but retailers need to make sure to avoid these common missteps.

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The financial discipline of customer experience

For the retail CFO, customer experience needs to shift from a "nice to have" to a "must have."

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Solving the player-to-screen puzzle

How to make the right networking and connectivity choices when planning retail digital signage.

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Opinion: Retailers giving lip service to customer service

Noted retail trainer and author discusses how the concept of customer service has been watered down by many retailers.

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Satisfying the customer whose credit has been denied

The retail credit scene is tough, but retailers don't have to bear the brunt of rejection.

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Is price the only 'P' that matters?

Convenience-based value propositions are losing their appeal as people are repricing their free time.

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Finding the financial value of the customer

When making customer service decisions, consider the lifetime revenue each customer provides — and their potential for sending referrals.

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Opinion: Loyalty is more than points programs

Building a perfect loyalty program requires a delicate balance between reward and customer effort — and online retailers are leading the way.

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Microsoft's Retail Experience Center: It's all about connectedness

by James Bickers — Editor, Networld Alliance

The Redmond giant's retail test lab focuses on connecting all the moving parts of a retail enterprise, right down to the customer level.

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New research initiative to measure qualitative effectiveness of in-store marketing

7-Eleven, Ahold, Frito-Lay North America, Pepsi-Cola North America Beverages, Walgreens are among the research participants.

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What green can mean for a retailer's image

Properly leveraged, green initiatives can make customers feel better about shopping at certain stores.

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Loyalty programs and brand loyalty

Branded goods, and stores themselves, need to find new ways to engage and connect with shoppers.

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Digital signage lessons from GlobalShop 2009

Best Buy's in-store video producer reflects on what he learned during Digital Signage Day at GlobalShop 2009.

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