Social media 'gender scorecard': Men tweet, women pin, everyone uses Facebook

June 30, 2014

According to new research from ACCENT Marketing, the key to a successful customer engagement strategy on social media is to understand how Facebook, Twitter…

Groupon adds Freebies to its iOS app

June 16, 2014

Groupon has announced the launch of Freebies on iOS devices, which the company said creates the most widely distributed mobile coupon destination in the United…

Like, friend or tweet: Reaching Millennials with digital signage

Millennials are, literally, the wave of the future; how can digital signage help retailers and brands reach this valuable demographic?

Ibotta adds 'Social Saving' to its mobile shopping app

June 12, 2014

Ibotta, a mobile shopping app that offers users cash back on purchases, has launched the latest 2.4 version of its app, which includes a new Social Saving…

Survey says consumers still prefer shopping on a desktop to a mobile device

June 11, 2014

Digital analytics firm comScore and UPS have released their third annual UPS Pulse of the Online Shopper study. According to the companies, the survey asked…

Offering great customer experiences when things go wrong

by Clare Evans

Good brand experiences are what keep customers coming back for more, but bad experiences can take a lifetime to erase.

Is Olapic a vision for the future of multi-channel retailing?

by Chris Petersen — Owner, IMS

Retailers can now create "look books" from consumer photos in real time.

Why big data is big news for retailers

by Clare Evans

Unlike ever before, brands can build up a truly accurate picture of their individual customers, as well as overall demographics.

Amazon intros hashtag purchases on Twitter

May 5, 2014

Amazon and Twitter on Monday launched an initiative that lets consumers add items to their Amazon shopping cart using the micro-blogging service, according to…

The rise of the millennial and what it means for retail

by Clare Evans

Making up a fourth of the population and responsible for over $600 billion in annual marketplace spending, it is little wonder that retailers are racing to win…

Loyalty limelight: Lancôme Elite Rewards

by Bryan Pearson — President, LoyaltyOne

Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand on April 2…

Sears update connects shoppers with store associates, crowdsources Q&A

April 24, 2014

Sears has added two new features to its multichannel Shop Your Way social and shopping platform: Get Advice and Member Assist. Available on both the mobile app…

HSN, Disney announce marketing partnership

April 9, 2014

Entertainment and lifestyle retailer HSN has announced a multifilm marketing collaboration with Disney Studios for three upcoming movies, "Maleficent,…

ScanLife app joins SessionM mobile loyalty network

April 9, 2014

Scanbuy, a mobile engagement solutions provider, announced that it has partnered with mobile loyalty platform SessionM to reward users of the ScanLife app for…

Sephora bringing 'experiential beauty environment' to Coachella music festival

April 8, 2014

Sephora Collection, exclusive beauty sponsor of the 2014 Coachella Valley Music and Arts Festival, has announced that it will be hosting The Sephora Collection…

A boutique approach to loyalty, in four steps

by Bryan Pearson — President, LoyaltyOne

When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals.

Study finds retailers shifting biggest share of marketing budgets to mobile

April 8, 2014

The number of retailers who expect mobile to be their top marketing priority will more than quadruple over the next five years, according to a new study by Yes…

Nikki Baird to give keynote on privacy at CONNECT summit

Top retail analyst Nikki Baird will explore rapidly advancing technology and consumer tolerance for being tracked.

Fluid acquires social CRM platform 8thBridge

April 7, 2014

Fluid, a digital shopping software and services company, announced that it has acquired 8thBridge, an on-demand provider of social discovery, curation…

Teen Vogue research explores social media and how Millennials shop

March 26, 2014

In order to understand how social media influences the ways millennials shop, Teen Vogue has identified the role social plays in driving beauty and fashion…