CONNECT: How to get your app into the hands of millennials

by Cherryh Cansler — Editor, FastCasual.com

Millennials will only keep 20 apps on a phone so the challenge is creating one that makes the cut.

Back-to-School: How retailers are tackling consumers' social network activity to engage customers

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

In our final segment of our 10-part Back-to-School series, the focus is on social networks and social influence and how retailers are adjusting marketing…

Engaging the millennial shopper: It's not easy but it can be done

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Getting millennials on board as loyal customers isn't just about tweeting, posting and sharing the latest products on Instagram.

App-less mobile tool strives to engage shoppers, boost traffic and sales

Web platform offers up engagement opportunity as well as data analytics capability.

Like, Friend, Retweet: Top Retailers Digitally Connect with Millennials

Millennials care about, above all else, appearing to be living life to the fullest. For them, constant connection to social media means constant judgment.

Amazon celebrating big anniversary in prime fashion

July 6, 2015

It's been 20 years since Amazon.com opened its doors and the e-tailer is using the big occasion to promote its top-tier membership service and one of its…

Research identifies 'Brand Mavens' transforming retail

May 26, 2015

Research from CashStar and Texas A&M Center for Retail Studies reveals that brand mavens have enormous purchasing power.

Will Facebook and Twitter accelerate retail m-commerce?

by Alex Hum — Chief Architect, IT Consultant

The power of social media could shape retail digital transformation, according to Alex Hum in his latest blog post.

Macy's using social media to help 'mom-approved' charities

May 7, 2015

Macy's Thank-A-Mom movement has the hashtag #MacysLovesMoms and gives to "mom-approved" charities.

IBM, Facebook join forces

May 7, 2015

Facebook and IBM Commerce announced that they will partner to provide brands with tailored marketing capabilities.

Social media report looks at shoppers

May 1, 2015

Interactions' report investigates the impact social media has on purchase behaviors.

Why millennials are careful shoppers

by Cherryh Cansler — Editor, FastCasual.com

Millennials' constant connectivity and dependence on social media means that they trust their friends and social networks. However, when it comes to making…

Is Facebook Messenger coming to retail?

by Alex Hum — Chief Architect, IT Consultant

With a reach of more than 600 million active monthly mobile users, Facebook Messenger as a business platform has the potential to make quite an impact. Alex…

TigerLogic releases socially powered digital signage app for Google Chromebox

April 3, 2015

The Postano Kiosk App is designed to create new social media opportunities for in-store digital signage.

Edgecase debuts visual shopping for mobile

March 11, 2015

Retailers can now let shoppers tap and swipe their way to a more relevant selection of products to drive new levels of engagement, all within the mobile…

The ROI of social engagement

by Scott Slucher — Account Executive, Networld Alliance

Current social media trends put the focus on context.

Crowdsourced shopping site sends users on a Hunt

by James Bickers — Editor, Networld Alliance

The Hunt boasts 3 million users, who work to help other users find specific products online for purchase.

The rise of social selling in 2015

Early attempts by brands to gain followers and fans on social media are now giving way to more sophisticated efforts to leverage the power of social influence…

Neiman Marcus launches #NMmyway contest on Instagram

February 10, 2015

Instagram contest will allow followers to upload their own images showcasing how to wear spring fashions in a first for the retailer.

Twitter set to test card-linked offers

November 26, 2014

Social network also is still testing a Buy button as it enhances position as an e-commerce portal.