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Social Media News & Media

Spiking holiday sales means more socializing for retailers, reveals study

November 8, 2016

Retailers Sephora and Amazon are leaders when it comes to social media engagement and are examples retailers need to follow given the expected holiday sales…

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3 steps for reinventing customer service with social support

HP Director Kriti Kapoor explains how social media is rapidly becoming the main conduit for customer care and support and why, if your company hasn't moved in…

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Kohl's, Macy's among 'genius' digital retailers

September 13, 2016

JC Penney, Nordstrom, Macy's and Kohl's are on a 'genius level' when it comes to digital smarts, but no one is close to attaining Amazon's impressive…

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Pokémon GO inspires Bloomies' social media omnichannel effort

September 9, 2016

Leading retailer Bloomingdale's is hoping to spark fall season sales with a unique customer engagement effort using social media.

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Google beats Dropbox as small retailers' top favorite technology

August 12, 2016

When it comes to technology tools small and medium retailers love Google. In fact the love grew so much this year it knocked Dropbox out of the top ranking of…

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Why retailers should cater to deal-hunting college students

July 28, 2016

The research is clear: retailers offering back-to-college promotions and boasting a strong social media presence are bound for success.

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Pizza Hut instant-chats customers

July 13, 2016

Pizza Hut, along with leading SaaS platform tech company, Conversable, said the chain has launched a new Pizza Hut social ordering platform or "chatbot" that…

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Dunkin’ innovation chief: Hope is no strategy; retailers must differentiate or die

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

John Costello, Dunkin’ Brands president, global marketing and innovation, doesn’t mince words when it comes to the state of retail and what retailers must do…

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Talking With: Birdzi CEO Shekar Raman on customer loyalty do's and don'ts

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

A prime focus for retailers is expanding and improving customer loyalty as the return customer is the best customer a retailer can have.

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Fashion retailer settles FTC charge over fuzzy marketing, ad activity

March 18, 2016

Six months after issuing guidelines regarding proper native advertising a federal agency is settling its first case with a well-known retailer accused of an…

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Shocker: Some consumers prefer shopping to sex

March 16, 2016

A survey reveals 14 percent of American consumers would rather shop than have sex.

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Study: Retailers must mobilize the brand advocate

March 11, 2016

A retailer's best friend these days may just be the consumer who is loyal and willing to spread good things about the brand.

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Chick-fil-A beats out Amazon, Netflix as top social media brand

January 12, 2016

The company also bested Netflix, Walmart, Target, Costco, JetBlue and Coca-Cola in social engagement.

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Kmart chief: We're focusing on the fun factor and meeting shopper needs

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Kmart's strategy is to provide every shopper, whether online or in a store, the best consumer experience and is relying on both old and new approaches to…

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Zappos’ Santa Claus feat leaves big shoes to fill

by Bryan Pearson — President, LoyaltyOne

A recent act of kindness by Zappos has some wondering if it could spin its reputation for feel-good experiences into a marketing tool.

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Don't miss: Webinar focuses on how millennials are disrupting shopping

December 7, 2015

Grabbing the millennial shopper's attention requires a strategy, a commitment and the right technology.

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Email beats out social network tools in consumer communications

Retailers are more responsive and quicker to answer consumer inquiries via email and the varying degrees of communication response time reflects a big chasm…

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Email marketing remains a viable customer experience tool

by Travis Wagoner — Editor, Networld Media Group

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

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The mobile shift is now for companies, software developers

by Will Hernandez — Editor, NetWorld Media Group

We're long past the point where companies and software developers are in the middle of a shift to a mobile-only mindset. We’re already there and any company…

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Twitter rolls out 'Buy Now' button

October 2, 2015

Adidas, Best Buy, and PacSun are among the first retailers to use the feature.

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