Cupcake brand views delivery service as a key business ingredient

| by Judy Mottl
Cupcake brand views delivery service as a key business ingredient

Photo courtesy of Sprinkles.

It doesn't matter if a retailer is big or small when it comes to product delivery, as delivery service is now a differentiator with consumers.

And it's not just same-day smooth delivery that's in demand, but services such as real-time tracking, reliability and delivery verification playing important roles in ensuring customer satisfaction.

Just this week, for example, mega retail player Walmart announced it will soon be offering free, same-day delivery in New York City, putting it on par with the company's acquired ecommerce storefront, according to a Bloomberg report.

And it's no different for Sprinkles, an expanding bakery products seller, which is partnering with Dropoff for same-day delivery.

"Prior to our national partnership with Dropoff, we were working with multiple delivery partners and didn't have a standardized delivery experience for our customers," Jennifer Warren, Sprinkles chief marketing officer, told RetailCustomerExperience in an email interview.

Dropoff had been one of the bakery's delivery partners, and positive feedback on its services from customers, and the fact that Dropoff, like Sprinkles, was expanding, made the partnership expansion a no-brainer.

"In an effort to streamline our business operations and provide a consistent positive delivery experience – we expanded our relationship with them across the nation," she added.

Dropoff provides retailers real-time tracking and confirmations, transparent pricing, flexible delivery options and feature-rich APIs. It is launching service in two Sprinkles cities, Atlanta and Las Vegas, and the companies are selecting 100 businesses in each city to receive a free cupcake delivery.

Dropoff now serves 17 Sprinkles locations, and expansion continues. It also works with leading brands including Whole Foods, Neiman Marcus, Zazzle, Airbnb, JW Marriott and McKesson.

Sprinkles launched initially as a cupcake-only bakery in 2005 in Beverly Hills, and now has 24 bakeries nationwide and 15 cupcake ATMs. A few years ago, it expanded its product line to provide other dessert options like cookies, brownies and ice cream.

"As a premium cupcake brand, we like that Dropoff drivers go through an extensive screening process before becoming active and that they wear uniforms. It leads to better quality service from drivers who are professional and courteous when they deliver Sprinkles to our customers," said Warren.

Topics: Customer Experience, Customer Service, Marketing, Specialty Stores, Supply Chain

Judy Mottl

Judy Mottl is an experienced editor, reporter and blogger who has worked for top media including AOL, InformationWeek and InternetNews. She’s written everything from breaking news to in-depth trends. She loves a great pitch so email here, follow on Twitter and connect on LinkedIn.

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