Consumer Behavior

How product data can boost customer relationship, after-sale CX strategy

In a free one-hour webinar Blustream CEO Ken Rapp maps out an invaluable customer experience strategy tied to the all-important product purchase data.

Photo by istock.com

December 4, 2020 by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

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Knowing as much as possible about consumer needs and wants is key to creating a strong customer experience as well as an efficient, successful after-sale digital customer experience strategy.

A critical aspect is using product data and a data-driven approach. That's the focus of a free webinar presentation from Blustream that's available for download.

In the one-hour talk Blustream CEO Ken Rapp maps out how retailers can use product data — what, where, when and why a customer purchased a product, to develop long-term relationships with customers. It's a proven approach that not only boosts the customer experience but can save retailers money when it comes to marketing, customer churn and product sale strategy.

In his talk Rapp explains how retailers can leverage product-owner lifecycle data from purchased products to strengthen customer relationships and ultimately increase revenue, decrease churn and deliver better customer experiences. This real-world data can fuel the customer experience and provide actionable insights to power digital transformation and usher brands into the next phase of sustained growth.

Download the free webinar here.

About Judy Mottl

Judy Mottl is the editor of RetailCustomerExperience.com and DigitalSignageToday.com at Connect Media. She is an award-winning editor, reporter and blogger who has worked for top media for nearly four decades, including AOL, InformationWeek and Internet News, as well as for leading technology providers including HP. She’s written everything from breaking news to in-depth industry trends and reported on technology long before the internet arrived, including the debut of the first smartphone. When she's not sharing insights on digital signage deployments and trends in retail customer experience she's on the beach or watching the latest live murder trial.

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