Article
How to: Keep pace with the rapid pace of CX technology
Retailers struggle with keeping up with all the emerging customer experience technologies and the challenges in piloting and testing. Find out from an expert how to boost testing approaches and keep pace.
October 25, 2019 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
In many ways there has never been such an exciting time for retail given all the emerging technologies — AI, voice assistants, facial recognition — but it's also likely one of the most challenging times for retailers and brands striving not only to attract and keep customers but meet increasing consumer expectations and demands.
One way to help hurdle the challenges is gaining insight from those with experience and knowledge, such as experts immersed in the retail innovation world and industry analysts keeping close track of what's working and what's not.
That's a prime reason to download and listen to a free webinar, "Is your testing practice keeping pace with digital innovation," presented by Applause.
In the one-hour discussion, featuring Forrester Vice President and Principal Analyst Jeffrey Hammond and Applause Senior Director of Product Marketing Jen Gold, you'll learn about current trends in testing and customer experience software quality, how leading brands are improving testing methods to stay on track with customer experience initiatives and get ‘how to' insight on implementing a successful agile testing approach, testing for technologies and how to evolve your testing practice without sacrificing speed.
Don't miss an insightful and informative webinar.
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