Article

Target loyalty news tops most-read in September

Target's newest loyalty program grabbed big attention with Retail Customer Experience readers in September. If you missed that story get the lowdown as well as what other news was most-read during the month.

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October 7, 2019 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Leaves are falling and starting to turn, at least on the East Coast, and September just seemed to zoom by after a long hot summer in the northeast. Just in case all the back to school activity, sales and school opening events forced you to miss some days at Retail Customer Experience here's a look at the most-read articles for the month.

No. 1

Target puts a bull's-eye on loyalty, customer engagement with Circle strategy

Everyone was interested to hear what Target is up to with its latest loyalty program, called Target Circle. It doesn't require membership and yet gives out rewards. But what caught most of the attention was the Minneapolis-based retailer invitation to Circle card-holders to vote on non-profit organizations which Target will support

Read more here.

No. 2

Welcome to the era of harmonic retail

DeAnn Campbell, retail strategy and research at Harbor Retail, offered insights about how the tools of customer service will be changing to focus on  how well service is delivered. It's about putting the shopper at the center of a harmonized, holistic experience.

Read more here.

No. 3

Why it's time for brands to prioritize the happiness of millennial shoppers

Brightpearl CEO Derek O'Carroll shares insight on his company's survey of millennial shoppers, with data that may just spur marketers to take a second look at their strategy.

Read more here.

No. 4

Customer experience is what matters most in an age of digital Darwinism

Think Darwinism and most of us are compelled to think back on high school science and history classes. But as Scurri CEO and founder Rory O'Connor shares, today's digital Darwinism is a real play in the retail customer experience.

Read more here.

No. 5

How physical retailers can combat online competitors with experiential retail

One of the popular buzzwords in retail CX today is "experiential," and Creatacor Events and Special Projects Manager Andrew Little shared his take on the strategy and why it's critical for brick-and-mortar retailers.

Read more here.

About Judy Mottl

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Judy Mottl is editor of Retail Customer Experience and Digital Signage Today. She has decades of experience as a reporter, writer and editor covering technology and business for top media including AOL, InformationWeek, InternetNews and Food Truck Operator.

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