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Top February reads: Walmart, psychology, visual analytics draw readers interest
February is the shortest month of the year, so it’s understandable if readers didn’t catch all the insight posted on Retail Customer Experience. To help you catch up, here are the top five most-read features and blogs for the month.
March 8, 2019 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
February is a fast and furious month for many as the new year takes root and retailers are fully restored after the hectic holiday season and start of a new year.
So, it's understandable if you missed some of the great insight at Retail Customer Experience. To help you get caught up, here are the top five most-read articles in February.
Walmart CTO talks tech, digital strategy
Who doesn't want to know as much as possible about what Walmart's up to with retail customer experience, digital technology and omnichannel strategy? It's little surprise that insight from Jeremy King, Walmart's executive vice president and chief technology officer, caught readers' attention big time. King shares on how Walmart has integrated its internal operations and retail divisions to allow the company to adopt technology faster.
Examining the psychology within the retail customer experience
Katie Kochelek, at Frank Mayer and Associates, offers an interesting look at how psychology plays into the retail customer experience and details a few insider tricks retailers are using to drive and inspire that valuable impulse buy.
Is radio the next big retail wave? It just might be
Popular blogger Jeff Kagan, renown for his wireless and networking industry expertise, explores the role of radio in the retail environment and impact on the retail customer experience — a retail wave started by Walmart and how retailers can use it in many other creative ways to improve the customer relationship with the store.
Why that first impression is so critical for retail success
Cybera CEO Andrew Lev outlines why the first impression a retailer makes on a shopper is more critical than ever these days and how retailers must embrace making the first, and every, customer encounter a positive one. After all, he writes, you don't want your competitor to be rewarded with repeat purchases because you didn't fulfill the expectations of the entire shopping experience.
How visual analytics is helping a top brand beat the competition
Chick-fil-A sells chicken, but its success isn't tied just to prime cooking and poultry. It's all about the data — data on customers, data on sales, data on everything. Find out why it's using Tableau technology to make faster, better and smarter decisions.
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