Article

We need your insight, industry predictions for annual trends report

The annual Retail Customer Experience Retail Trends Report is underway and those participating have a chance to win a $100 gift card.

April 22, 2016 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

It's that time of year: Retail Customer Experience is reaching out to retailers, industry watchers, and technology players, all whom are helping drive customer experience innovation forward, to get insight and feedback on what's happening and what's not happening in customer experience.

All those who share feedback will be entered in a contest for a $100 Amazon gift card.

The annual Retail Trends Report provides invaluable views from those creating, developing, deploying and building new customer experiences in the retail segment. In addition to the survey feedback the report will boast perspectives from top industry watchers on what's to come in 2016, hot technologies coming into play and what retailers need to be doing today, tomorrow and next year.

Here's a snippet of the crucial data last year’s report provided:

• Most shoppers (86 percent) said a retailer having an online presence is "important," "very important" or "critical."
• Nearly three quarters of them have "showroomed," but of those doing so, three quarters said they had only done it a few times over the past 12 months. Frequent showroomers, those that did it 20 or more times in that period, made up less than 2 percent of the group.
• Shipping charges have a significant impact on where 45 percent of the group decide to buy. Only 4 percent said shipping charges don't factor into their decision making.
• 63 percent have downloaded a retailer's app — and a third of those say they rarely use them.

That last finding likely is going to be quite different given how mobile devices and mobile retail strategies hit hard and fast in 2015.

In this year’s report we'll assess what's changed with those data points and what new trends are taking root. But we need your help: take the survey today!

About Judy Mottl

---

Judy Mottl is editor of Retail Customer Experience and Digital Signage Today. She has decades of experience as a reporter, writer and editor covering technology and business for top media including AOL, InformationWeek, InternetNews and Food Truck Operator.

Connect with Judy: