Webinar: Experts offer insight on how retailers can avoid a sticky consumer experience

Aug. 31, 2017 | by Judy Mottl

Photo: iStock.com

In a free one-hour webinar,"Help Consumers Avoid Stubborn Sticker Frustration," sponsored by Avery Dennison Label and Packaging Materials, experts share how a seemingly routine aspect of the retail product is fraught with potential for a poor customer experience.

 

Avery Dennison leaders Laura Noll and Agata Kowalska discuss how product labels — specifically the act of removing them — presents a huge frustration for the retail consumer. Hard-to-remove labels are causing frustration and are a common pain point, just like a dropped call or a 404 error. 

 

Noll and Kowalska offer up details regarding an in-depth study on product label experiences, and the consumer feedback is something many retailers are likely unaware of. For example, 81 percent of consumers polled have experienced an arduous effort in removing a label from a product, and 53 percent noted that once removed, they also had to deal with the label residue left behind.

 

As a result, nearly half of today's consumers, 45 percent, are left feeling frustrated and annoyed by the product experience.

 

Download the free webinar here.

 

 

 

 


Topics: Consumer Behavior, Customer Experience, Department Stores, Technology

Companies: Avery Dennison



Judy Mottl

Judy Mottl is an experienced editor, reporter and blogger who has worked for top media including AOL, InformationWeek and InternetNews. She’s written everything from breaking news to in-depth trends. She loves a great pitch so email here, follow on Twitter and connect on LinkedIn.

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