Article
Year in Review: Top mobile news, strategy insight of 2015
There were two big 'm' words for the small and big retailer in 2015: millennial and mobile. Both factored big in strategy, merchandising, reassessing payment approaches and enlisting new technology to stay on top to meet, and hopefully exceed, the consumer’s expectations.
December 18, 2015 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
There were two big 'm' words for the small and big retailer in 2015: millennial and mobile. Both factored big in strategy, merchandising, reassessing payment approaches and enlisting new technology to stay on top to meet, and hopefully exceed, the consumer’s expectations.
The two focal points promise to loom even bigger in 2016 and many a retailer is still just getting some strategy roots planted around mobile point of sale and determining how best to provide consumers the payment process they want and how to ensure that the retail presence, whether online or in a brick and mortar environment, is just as strong in the mobile environment.
To help out Retail Customer Experience offers up five popular mobile-focused articles and news headlines. Insight from experts, as well as a handy checklist are part of our 2015 coverage.
Lock it up: 5 ways to protect customers using mobile payments
There are plenty of cost-efficient mobile payment processors designed to fit the budget needs of small businesses, but ensuring sensitive data customers that your business is secure is just as important as the convenience factor mobile payments offer. Here’s a checklist to help determine if your mobile payment transactions are truly secure:
Retailers seek to link the mobile and in-store experience for consumers
Every day, retailers are attempting to figure out how they can react to the expectations and demands consumers place on them thanks to new technology. Technology in some ways creates higher, sometimes impossible-to-meet, consumer demand for services. The retail industry often struggles to keep pace, but it is now more important than ever for merchants to meet consumers where they frequently these days and that's usually with a smartphone.
Mobile POS market expected to increase 400 pct. by 2019
A new report predicts the global installed base of mPOS devices will increase fourfold to just over 54 million units at a 32 percent compound annual growth rate in 2019 from the current 13 million devices in the market today. Two main factors are helping to drive this increase in the next four years, says senior analyst Jordan McKee.
Video: Building loyalty with mobile: Where to start?
After quickly dispensing with the buzzwords, Eric Buckner, senior product manager, mobile, at Sears Holdings Corp., offers his insights on where to start when considering a mobile loyalty program.
Why merchants should adopt a mobile wallet strategy
There has been no shortage of hype around the potential for in-store mobile payments — and for good reason. A mobile-enabled environment provides many benefits for players across this ecosystem. For merchants of all types, a mobile wallet has the potential to boost revenues and reduce operating costs. One of the most often cited benefits of mobile payments by retailers and foodservice operators is the ability to reduce costs.
About Judy Mottl
Related Media
Subscribe
Get the latest news and resources from Retail Customer Experience.
