Digital innovation in retail in the age of the experience economy

by Scott Wassmer — General Manager, Americas, Appnovation

Scott Wassmer, general manager, Americas at Appnovation, takes a look at the retail consumer's expectations when it comes to digital today and in the future.

Why the in-location experience matters more than ever

by Bobby Marhamat — CEO, Raydiant

Bobby , CEO of Raydiant, shares insight on why retailers need to remain inspired when it comes to the in-store experience.

Use data to figure out the 'why' of the shopper so you can help them with the 'how'

by Ryan Creamore

Ryan Creamore, regional customer success director, Americas, at Infobip, explains why seamless transactions are no longer the way of the future — they are the…

5 benefits of personalized marketing retailers aren’t thinking about

by Fayez Mohamood

Fayez Mohamood, CEO and co-founder of Bluecore, explains why handing over at least some control of the messaging in customer communications to technology can…

As Black Friday loses its luster brands look for new ways to connect with consumers

by Paige O'Neill

Paige O'Neill, CMO at Sitecore, maps out how marketers adjust strategies to account for the current retail challenges while positioning themselves for a…

Want more in-store sales, better customer experience? Try AI, ML on for size

by David Wilkinson

David Wilkinson, president and GM at NCR Retail, explains how artificial intelligence, machine learning and automation are not only beneficial on the store…

Don’t mourn the loss of the pre-pandemic retail model — reimagine shopping possibilities

by Holly Draher — National Account Director, Harbor Retail

Holly Draher, a national account director at Harbor Retail, shares three steps retailers can take to embrace a retail reinvention and create all-encompassing…

Standing out online: How to create a powerful digital shelf

by Maria Chatzidakis

Maria Chatzidakis, an associate consultant at SGK, offers up five best practices to amplify an effective digital shelf strategy.

What’s next in retail CX: 3 top takeaways

by Gabe Larsen — VP Growth, Kustomer

Gabe Larsen, VP of growth at Kustomer, shares insight from experts on delivering consultative, personalized experience in the new digital world of retail.

How convenience retailers can use store data to support customer experiences

by Jake Bolling

Jake Bolling, co-founder and CEO at Skupos, explains that consumers expect a certain amount of personalization today and for convenience store operators that…

It’s time for retailers to stop circling the measurement drain

by Chandni Kothari

Chandni Kothari, from Croud, explains that in the post pandemic world retail marketers must shake off unsustainable measurement standards and reset their…

Tracking the final mile: Why real-time tracking is important for retail success

by Jay Sackos

Jay Sackos, a vice president at Dolly, shares insight on why efficient tracking is key to successful delivery strategies when it comes to e-commerce.

Is Amazon planning to disrupt cryptocurrency?

by Yoni Mazor

Yoni Mazor, CGO of Getida, explains why the use of cryptocurrency for one of the world’s biggest online marketplaces is seen as a win-win for consumers and…

How to measure ROI of in-location experiences

by Bobby Marhamat — CEO, Raydiant

Raydiant CEO Bobby Marhamat maps out a strategy for determining return on investment for something that seems so intangible: the customer experience.

Let's get 'phygital': The race to hybridize experience

by Chris Kronenthal — President + CTO, FreedomPay

Chris Kronenthal, president and CTO at FreedomPay, explains that in the race to secure customer loyalty through better connected experiences, the winners will…

How to deliver outstanding omnichannel order support

by Durk Stelter

Durk Stelter, CRO of Linc, explains that one of the biggest shifts in the 'new' retail world is the need for increased flexibility around order fulfillment.

Surging self-service innovation responds to tech-empowered consumers

The 2021 NAMA Show in New Orleans hosted a wealth of education sessions and a trade show showcasing extensive innovations.

5 easy ways to ramp up the back-to-school e-commerce strategy

by Ten Chu

Ten Chu, VP of products at Searchspring,

The difference between personalization and customization in retail CX

by Angelo Coletta — Vice President, Diffusion PR

Angelo Coletta, founder of Zakeke, defines personalization and customization within the retail customer experience and the vastly different benefits provided…

Real world examples of how AI works to answer retail customer questions

Bob Grohs, director of marketing at Solvvy, some real-world examples of how AI-powered chatbots are answering customer questions and the value proposition…