State of digital trust: How the virtual economy is changing consumer behavior

by Todd McKinnon

Todd McKinnon, Okta CEO and co-founder, explains why retailers, now a year into the pandemic, need to expand and adapt practices to prioritize trust. To remain…

Mobile spending surges bringing big changes for retailers in 2021

by Udayan Bose

Udayan Bose, founder and CEO at NetElixir, shares insight on the major shift in mobile engagement among consumers and what retail marketers need do to revamp…

The race to agile retail marketing

Mirko Holzer, CEO of BrandMaker, examines the three key areas retailers need to consider in the race to agile retail marketing.

3 top customer experience trends every retailer should know about

by Lara Kleinert

Lara Kleinert, VP, business development, at HGS shares three top trends retailers should be embracing and jumping on board with given the new normal in retail…

Why BOPIS 2.0 is the future of retail

by Dean Frew — CTO & SVP RFID Solutions at SML Group, SML RFID

Dean Frew, CTO and senior VP of RFID Solutions at SML, looks at the role BOPIS 2.0 will play in the recovery of the retail sector post-COVID-19.

How to boost sales with visual merchandising techniques

by Ray Ko

Ray Ko, senior e-commerce manager at ShopPOPDisplays, advises retailers seeking to design visual merchandising that successfully boosts sales to begin by…

In 2021, omnichannel retail is all about identity, consistency and personalization

by Jake Athey

Jake Athey, VP of marketing and customer experience at Widen, explains why omnichanne, a loaded buzzword if there ever was one, is less about where you sell…

As 3D and AR shopping goes mainstream, new technical standards can boost ROI

by Rob Weaver

Rob Weaver, chief revenue officer at Vertebrae, explains the high return on investment and benefits for retailers deploying 3D and AR tools in accordance with…

Why location data is critical for consumers and retailers

by Brian Cluster — Director of Industry Strategy for CPG & Retail, Stibo Systems

Brian Cluster, director of industry strategy for CPG & Retail, Stibo Systems, explains why why location data is so important in 2021 and why managing it…

6 steps to maximizing the social connection and enhancing customer experience

by Gabe Larsen — VP Growth, Kustomer

Gabe Larsen, VP of growth at Kustomer, shares insight on how retailers can achieve social CX success and provides six important steps toward that goal.

Cross-sell and upsell: How data analytics optimizes customer experience

by Roy Castleman

Roy Castleman, founder and managing director of EC-MSP Ltd., offers up six steps for applying analytics to customer experience.

What consumers say makes for a great in-location experience in 2021

by Bobby Marhamat — CEO, Raydiant

Raydiant CEO Bobby Marhamat offers up five pillars of a positive in-location experience and explains why it's all about understanding the consumer's priorities.

Now accepting entries for 2021 ICXA Elevate Awards

by David Drain

The ICX Association Elevate Awards honor projects and companies for their innovative use of technology to enhance the customer experience. Any CX technology…

Getting more out of in-store

by Florent Hediard — Marketing D, navori

Florent Hédiard, global marketing director at Navori Labs, explains why marketing analytics technology for brick and mortar sites is the key to building and…

5 key principles for a successful e-commerce user experience

by James Brooke

James Brooke, Amplience founder and CEO, offers five fundamental principles retailers should understand in order to differentiate in e-commerce and benefit…

How improving retail in-store operations, associate efficiency impact customer experience

by John Kavulich — Vice President, IoT Solution Sales, Acuity Brands

John Kavulich, VP, IoT solution sales, Acuity Brands Lighting Inc., explains how improving operational task efficiency is key to customer experience. When…

3 ways internet retailers can win back customer satisfaction

by David VanAmburg

David VanAmburg is the managing director of the American Customer Satisfaction Index, explains that during the ongoing COVID-19 pandemic internet retailers…

10 things retailers should consider in choosing a BOPIS approach

by Ned Hill

Ned Hill, founder and CEO of Position Imaging, explains how an effective BOPIS fulfillment solution can improve store experiences with safe, secure, and fast…

How retailers are using video data to make stores safer, more profitable during pandemic

by Stephanie Weagle

Stephanie Weagle, BriefCam CMO, shares insight on the power of video surveillance today and after the COVID-19 pandemic is no longer a worry.

The state of customer centricity after a year of monumental change: Predictions for 2021 and beyond

by Greg Heist — Chief Innovation Officer, Gongos, Inc.

Greg Heist, chief innovation officer at Gongos, Inc., share his insight on why, in the quest to achieve customer centricity in 2021 and beyond, retailers must…