How brands can thrive in the COVID-19 holiday shopping season

by John LeBaron

John LeBaron, CRO of Pattern, shares three recommendations for retailers aiming to make this holiday season a lucrative one.

Why retailers should rethink the RFP process

by Tom Schoen — President, BTM Global

BTM Global CEO Tom Schoen explains that it may be time for retailers to revamp and rethink the RFP process, especially as many are embracing and deploying…

Using location data to create a more personalized in-store shopping experience

by John Kavulich — Vice President, IoT Solution Sales, Acuity Brands

John Kavulich, VP, IoT Solution Sales, Acuity Brands Lighting, Inc., shares insight on how retail leaders can close knowledge gaps when it comes to customers…

How retailers can continue to ensure in-store shopping is worth the trip in 2021

by Chip Miller

Chip Miller, CEO at Miller Zell, writes that regardless of the surging COVID-19 pandemic consumers are still venturing out to their favorite brand or retailer…

Making the move to contactless payments

by Andrew Jamieson — Technology and Security Director, UL

Andrew Jamieson, technology and security director at UL, maps out how retailers can deploy contactless payment options with little pain and meet customer…

Why e-commerce retailers need a chief returns officer

Dan Nevin, chief revenue officer, global retail at Doddle, maps out why retailers should have a chief returns officer as part of the e-commerce team as returns…

Data key to adapting to consumers’ new COVID-19-induced holiday traditions

by Blake Burrus — SVP Analytics, Quotient Technology

Blake Burrus, SVP of data and analytics, Quotient, explains how data-driven insight can help retailers provide shoppers with relevant content and ideas that…

Delivering CX that meets the consumer at their moment of need this holiday season

by Matthew Tredinnick

Matthew Tredinnick, global VP, marketing, at Precisely, EngageOne, explains why retailers need to find way to engage consumers where they prefer to engage and…

How AR and 3D can differentiate brands to drive engagement

by Rob Weaver

Rob Weaver, chief revenue officer at Vertebrae, explains how AR and 3D can have a broad impact on business outcomes and how immersive commerce can affect a…

New mantra for retail: Recover, rebuild, restore

by Shashin Shah — Marketing, Pimcore

Shashin Shah, Pimcore Global Services CEO, explains that as the world slowly embraces the “new normal," data and information will form the foundation needed…

Retail cybersecurity considerations for improving the digital customer experience

Christos Kalantzis, SVP of technology and R&D at SecurityScorecard, explains why retailers must implement best practices for securing customer data and…

Here’s what’s in store for the 2020 holiday shopping season

by Karl Haller — Consumer Center of Competency leader and retail industry expert for IBM Global Business Services, IBM

Karl Haller, Consumer Center of Competency leader and retail industry expert for IBM Global Business Services, shares insight from IBM's annual Retail…

Improving retail CX through localization

by Augustin Prot — Founder, Weglot

Augustin Prot, co-founder, Weglot, explains localization when it comes to international e-commerce and how it goes far beyond serving appropriate social media…

6 tips for great customer support experiences during holidays

by Kaitlin Pettersen — Global Customer Support Director, Intercom

Kaitlin Pettersen, global director, customer support at Intercom, shares six tips for using conversational support to proactively and automatically resolve…

Expecting the unexpected: The final stretch of 2020 for online retail

by Art Goldman

Art Goldman, retail expert and chief financial officer of DK Hardware, shares his thoughts on the remainder of 2020 and how a customer-centric approach, based…

5 questions for ensuring mobile technology success in retail

by Peter Sciara — Senior Mobile Solutions Arhchitect, Stratix Corporation

Peter Sciara, mobile solutions architect at Stratix, offers up five questions retailers should ask themselves to make sure the mobile tech retail strategy will…

Sidestepping survival mode: How to ease shopper anxiety, spending suppression

by Richard Piper

Richard Piper, business development director at Webloyalty, shares insight on how retailers can shape how a consumer will act at their online storefront by…

Navigating the new normal and challenges facing retailers this holiday season

by Rachel Mauck

Rachel Mauck, vice president and director of client management for Posterscope USA, shares insight on why Out Of Home (a one-to-many, mass medium) is one of…

Why last year's benchmarks matter even more to retailers now

by Sharon Shapiro

Sharon Shapiro, director of integrated planning at Bluecore, explains how and why last year's email marketing program benchmarking is critical for structuring…

Data: The other Black Friday treasure chest

by Brian Cluster — Director of Industry Strategy for CPG & Retail, Stibo Systems

Brian Cluster, director of industry strategy, CPG and retail, Stibo Systems, reveals how Black Friday (and the surrounding weeks) isn’t just about cash profit…