Blogs
In 2021, omnichannel retail is all about identity, consistency and personalization
by Jake Athey
Jake Athey, VP of marketing and customer experience at Widen, explains why omnichanne, a loaded buzzword if there ever was one, is less about where you sell…
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As 3D and AR shopping goes mainstream, new technical standards can boost ROI
by Rob Weaver
Rob Weaver, chief revenue officer at Vertebrae, explains the high return on investment and benefits for retailers deploying 3D and AR tools in accordance with…
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Why location data is critical for consumers and retailers
by Brian Cluster — Director of Industry Strategy for CPG & Retail, Stibo Systems
Brian Cluster, director of industry strategy for CPG & Retail, Stibo Systems, explains why why location data is so important in 2021 and why managing it…
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6 steps to maximizing the social connection and enhancing customer experience
by Gabe Larsen — VP Growth, Kustomer
Gabe Larsen, VP of growth at Kustomer, shares insight on how retailers can achieve social CX success and provides six important steps toward that goal.
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Cross-sell and upsell: How data analytics optimizes customer experience
Roy Castleman, founder and managing director of EC-MSP Ltd., offers up six steps for applying analytics to customer experience.
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What consumers say makes for a great in-location experience in 2021
by Bobby Marhamat — CEO, Raydiant
Raydiant CEO Bobby Marhamat offers up five pillars of a positive in-location experience and explains why it's all about understanding the consumer's priorities.
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Now accepting entries for 2021 ICXA Elevate Awards
by David Drain
The ICX Association Elevate Awards honor projects and companies for their innovative use of technology to enhance the customer experience. Any CX technology…
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Getting more out of in-store
by Florent Hediard — Marketing D, navori
Florent Hédiard, global marketing director at Navori Labs, explains why marketing analytics technology for brick and mortar sites is the key to building and…
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5 key principles for a successful e-commerce user experience
by James Brooke
James Brooke, Amplience founder and CEO, offers five fundamental principles retailers should understand in order to differentiate in e-commerce and benefit…
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How improving retail in-store operations, associate efficiency impact customer experience
by John Kavulich — Vice President, IoT Solution Sales, Acuity Brands
John Kavulich, VP, IoT solution sales, Acuity Brands Lighting Inc., explains how improving operational task efficiency is key to customer experience. When…
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3 ways internet retailers can win back customer satisfaction
David VanAmburg is the managing director of the American Customer Satisfaction Index, explains that during the ongoing COVID-19 pandemic internet retailers…
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10 things retailers should consider in choosing a BOPIS approach
by Ned Hill
Ned Hill, founder and CEO of Position Imaging, explains how an effective BOPIS fulfillment solution can improve store experiences with safe, secure, and fast…
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How retailers are using video data to make stores safer, more profitable during pandemic
Stephanie Weagle, BriefCam CMO, shares insight on the power of video surveillance today and after the COVID-19 pandemic is no longer a worry.
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The state of customer centricity after a year of monumental change: Predictions for 2021 and beyond
by Greg Heist — Chief Innovation Officer, Gongos, Inc.
Greg Heist, chief innovation officer at Gongos, Inc., share his insight on why, in the quest to achieve customer centricity in 2021 and beyond, retailers must…
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Retail technology: The path forward
Andre Hordagoda, co founder of Go Instore, shares insight that retailers, having survived nearly a full pandemic year, now face a new dilemma — innovate, or…
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3 retail trends that will set the stage in 2021
Ignatius K.C. Lau, vice chairman and CEO at SML Group, offers up the top three trends retailers should be aware of and why they need to remain agile and…
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5 seasonal hiring tips for 2021 based on 2020 lessons
by Jane Sloan
Jane Sloan, manager, customer success at CareerBuilder, explains why when it comes to seasonal hiring strategies retailers should plan for resilience. The…
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6 retail insights marketers should apply this Valentine’s Day
by Daniel Heer
With consumer spending for the Valentine's Day holiday expected to reach $21.8 billion, Daniel Heer, founder and CEO of Zeotap, maps out six points marketers…
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Automation and the retail customer experience
Roy Castleman, founder and managing director of EC-MSP Ltd., shares insight on automation and how it's impacting retail today and what's to come in the future.
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What economic data tells us about the retail industry in 2020
by Megan Higgins — VP and GM, eCommerce and Marketplaces, Avalara
Megan Higgins, VP/GM, eCommerce and Marketplaces, at Avalara, shares insight on trends and economic changes from the Avalara Commerce Monitor report.
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