5 tactics for boosting customer response rates

Leonie Brown, a senior XM scientist at Qualtrics, shares five tactics for ensuring high quality feedback data as today's successful retailers are those who…

How and why marketers are embracing the pop-up concept

Luciana Moran, SVP, brand, digital and BU marketing at Dun & Bradstreet, explains how the pop-up retail experience can be a creative way to breathe new life…

Why high performance supercomputing is a must-have for a robust retail experience

Jeff Reser, global product and solutions manager at SUSE, explains why retailers must adjust their experiences for consumers if they want to survive the…

5 best practices for building the omnichannel customer service strategy

Miguel Noronh, executive vice president of global accounts at Altitude Software, maps out five steps to to implementing a true omnichannel approach.

The real source of the retail apocalypse: failure to innovate

Martin Mehalchin, partner at Lenati, the strategy and design division of ProKarma, shares insight on why brands must continue to reinvent the physical shopping…

4 steps for taking control of the retail coupon experience

David Moran, co-founder of Eversight, explains that while coupons aren't new for the retail segment a lot has changed from how they are issued to how they are…

6 ways AI is driving retail employee productivity, engagement

Tom Besselman, vice president of retail solutions at CompuCom, offers up a detailed look at how AI is being used to make retail employees better and the…

A strategy to take a retail business across borders

Storefront CMO Stephanie Kidder explains that while doing business in a new country can come with a daunting list of questions, costs and unfamiliar…

Getting to the data that matters can boost the customer experience

by Auria Moore — Director of Solution Strategy, Stibo Systems

Auria Moore, director of solution strategy for customer master data management at Stibo Systems, offers up insight on how retailers can best organize and…

Why giving up control can give brands more influence

Jami Dewolf, chief marketing officer, Alliance Data's card services business, explains why it's a smart move to hand some control of email content and cadence…

Trends in brand marketing: Insights from SXSW 2019

Sonya Klinger, marketing manager at IDL, shares insight about trends and technology highlighted at this year's SXSW event.

Cashierless stores slowly make inroads

Shoppers can now either use a mobile app, scan a receipt, or text in their payment allowing for a quicker, more efficient way of getting in and getting out.

Enhancing and securing the retail reward program

Sven Dummer, product marketing, Akamai Technologies, offers up insight on how brands and retailers can boost and secure reward programs with customer identity…

Creating a unified commerce experience

Tipton Loo, vice president of digital edge (AI and IoT) at ProKarma, explains why retailers that are able to harness edge technologies, like IoT and AI, to…

5 ways grocers can deliver a positive, omnichannel customer experience

Kerry Liu, CEO and co-founder of Rubikloud, shares five strategies to help grocers, offering online shopping and delivery, improve their supply chain.

The problem of personalization in retail marketing

Kristin Hambelton, CMO, Marketing Evolution, discusses the disconnect between what retailers believe is happening with retail customer marketing and what's…

Why it's time to drop the 'e' in e-commerce

Bryan Forbes, vice president, strategy and planning, IN Marketing, believes it's time to give shoppers new ways to experience products.

How to compete with Amazon: 5 ways to make it happen

Tobias Buxhoidt, founder and CEO of parcelLab, shares five ways every retailer can compete with Amazon.

How some retail brands are killing it with great reviews

Derek O'Carroll, CEO of Brightpearl, explains why a positive review — or many — can make a huge difference in the choices consumers make when it comes to…

5 ways to ensure the store appeals to high-powered senior shoppers

Geoff Gross, founder and CEO of Medical Guardian, offers insight on how senior-focused shifts by top national retailers illustrate the importance of this…