Why POS is as valuable as electricity for the retailer
By Ismail Kolya, COO, CellSmartPOS
You wouldn't think about running your cell phone store without electricity. Running your wireless business without a point-of-sale system leaves you deeper in the dark.
A point-of-sale system can be the difference between an unmanaged and out-of-control store and a well-managed, well-stocked and efficient business. Walk into a wireless retailer using a point-of-sale system and one who isn't to see the difference for yourself. Chances are you will find the business that is using a point of sale system is better run, better stocked, well-staffed and ready to serve your needs. In contract, a store being operated without any point-of-sale system may be run haphazardly, not stocked well, may not have enough staff on hand and may not even have what you are looking for.
A point-of-sale system can transform the life and work of not the just the owner of the business, but also the staff and even the customers. The owner of a business using a point-of-sale system feels more at ease, is more in control and is in charge of his business and livelihood. Because he uses a point-of-sale system that keeps him informed, he is more aware of and in tune with his business. He knows what items are selling and which aren't. He knows which days are busier than others and he even knows which employee has been selling the most. The store owner where no system is in place is always playing catch-up, is behind on basic tasks and feels there's just not enough time in the day to do what needs to be done because he’s always busy trying to manage the store.
Staff and employees also benefit from the point-of-sale system which allows them to sell more to a greater number of customers with an increased level of ease. The moment the doors open each day, they are ready to sell, sell and sell as the system empowers them with the tools needed to make the most of their day. They've got valuable information at their fingertips they can use to execute the sale, such as the cost of the item, date of purchase, the lifetime spend of the customer in front of them and much more. The staff of the store run without a POS system feels lost, disconnected and well, in the dark.
Even the customers of a business using a point-of-sale system have something to be glad about. They know that when they walk in for their wireless needs, the staff is able to take care of them accurately and efficiently and get them in and out and on their way in no-time. They like the personal connection they feel with the business that knows who they are, their transaction history and what their wireless needs are. Compare that with a customer who walks in to a store without any POS system and are treated like strangers and asked the same questions every time (What carrier do you use? How much do you pay?) even though they have transacted with that store a dozen times before.
In short, a point-of-sale system puts the owner in charge of his or her business, empowers the employees to sell more with greater ease and gives the customer a sense of connection with the business.
No wonder a point-of-sale system is like electricity, because if either one is missing, you're just running your business in the dark. You wouldn't run your business without electricity, so why would you run it without a point-of-sale solution?