Why communication plays an essential role in BPM

by Daphne Lefran — Content Strategist, The Marketign Zen

Businesses struggling to establish solid lines of communication for collaboration will also most likely struggle when implementing business process management…

4 secrets of customer loyalty from successful retailers

Think about the large retailers who are struggling: Sears, JC Penney, Aeropostale and many others. But it's not the merchandise, locations or prices prompting…

Starbucks loyalty change brews anger, filters out value of experience

by Bryan Pearson — President, LoyaltyOne

The shift in how members of My Starbucks Rewards earn stars may be a test of its customer loyalty, but with the program's expanding mobile payment and other…

Micro markets vs traditional vending machines

by Kisha Wilson — Marketing Manager, SlabbKiosks

In many offices, micro markets are starting to pop up. They are essentially 'convenience stores at the office', that provide freshly prepared lunches, healthy…

As CVS converts Target pharmacies, data is key to health

by Bryan Pearson — President, LoyaltyOne

As CVS/pharmacy enters the thick of converting 1,700 Target pharmacies and clinics to its own brand, it has made it evident its reward program, ExtraCare, will…

5 questions CMOs must ask when "they don't show up"

by Chris Petersen — Owner, IMS

Marketers need to engage like they are throwing a party for friends.

6 paths to mobile brand awareness

Retailers need to take consumer intent into account and have a sense of immediacy in delivering information to that consumer.

Infinite data: How the business can stand out with the crowd

Welcome to the modern world — an age in which data is infinite and we are able to collect more information than we know what to do with.

Going bananas with product placement may not be such a good move

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

To put it simply, my Millennial loves bananas and is not going to be too thrilled to be so overtly manipulated.

Endangered customer: Why people are the difference in the future of retail

by Chris Petersen — Owner, IMS

Much of the retail pendulum has in fact swung to the "technology of sales transactions," which is why I found a new read on customer relationships so timely…

Food fight on Capitol Hill: Update on Common Sense Nutrition Disclosure Act

by Betsy Craig — pres, menutrinfo.com

There are eight ways menu-labeling guidelines will change if HR 2017 becomes a law.

The "perfect storm" for an omnichannel explosion in India

by Chris Petersen — Owner, IMS

Lessons learned from India's retailers … and changing consumers.

3 ways successful retailers are building a perfect customer experience

Perfection is an ever-moving target. Just ask any business continually working to better understand and serve its customers.

Membership-based business models: Capitalize on being in the club

by Ethan Whitehill — CEO, two west inc

As access becomes more important than assets to today's shoppers, brands are building tech-driven subscription services and entire businesses around this…

Amazon opening bookstores isn't as newsworthy as many may think

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Amazon opening bookstores grabs lots of attention but it's really just another smart strategy. After all Amazon is a book seller already.

In order to survive and thrive don't breathe your own exhaust

by Chris Petersen — Owner, IMS

Biggest threat to today's retailers lies within the walls of the ivory tower.

6 things every woman wishes retailers knew about her shopping basket

by Bryan Pearson — President, LoyaltyOne

These six facts about a woman's shopping basket reveal what retailers including Nordstrom, Amazon and Tesco do to address them.

Hybrid cloud rains benefits on forward-thinking retailers

Cloud-based digital technologies are transforming the retail industry to provide digitally connected, time-pressed customers with the value they expect — and…

The expanding digital divide between consumers and retailers

by Chris Petersen — Owner, IMS

Consumers want it all … but just how much can retailers deliver?

What Dollar Shave Club knows: Getting an edge on utility

by Bryan Pearson — President, LoyaltyOne

The Dollar Shave Club is one sharp example of how manufacturing supply chains are being disrupted. Yet its approach to winning market share is disarmingly…