9 things to know about retail loyalty programs

by Bryan Pearson — President, LoyaltyOne

From the tangible value of data assets to stealth pricing, loyalty programs can offer retailers many advantages that are little understood. Here are nine…

Payments: The last mile of online customer intimacy

When it comes to online commerce, the point at which money changes hands has often been the moment a sale falls apart. What was a carefully crafted brand…

How retailers are avoiding “Uberization”

In today's increasingly interconnected world, disruptive business models like those of AirBnB and Uber are thriving.

Why specialty retailers should tap digital platforms to drive growth

Very few specialty retailers have proven they understand the digital world and everything it can offer. When employed correctly, digital can greatly increase…

First rule in empathetic marketing: Know thy customer

One way brands are effectively engaging with customers is through empathy. A buzzword in the marketing world, empathy is the act of putting yourself in your…

Measuring the non-conscious mind of shoppers

Appealing to shoppers’ senses makes the most sense for retailers.

Kid Power demonstrates the power of technology for good

by Chris Petersen — Owner, IMS

Finally a gift that just keeps on giving to children around the world.

8 things no one tells you about protecting your brand's identity

Retail and restaurant owners invest in developing a distinctive name, logo, color scheme, and marketing model but often miss eight crucial aspects of branding.

The great Occam’s Razor paradox for retailing in 2016

by Chris Petersen — Owner, IMS

The law of parsimony is great for consumers, but a burden for retailers.

5 New Year resolutions to drive smarter retail customer experiences

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

This past year has clearly been a year of advancement and enlightenment by retailers, and 2016 is likely not going to be much different. Here's a few…

Click and collect: A hat trick retailers can't pull off?

by Chris Petersen — Owner, IMS

'Sort of works' is not acceptable for today's omnichannel consumers.

Dear Santa: All I want for Christmas is equal product pricing across genders

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

From razors and clothing to toys and adult diapers, women are likely always paying more for a product than men.

Zappos’ Santa Claus feat leaves big shoes to fill

by Bryan Pearson — President, LoyaltyOne

A recent act of kindness by Zappos has some wondering if it could spin its reputation for feel-good experiences into a marketing tool.

Mitigating cybersecurity threats to ensure customer experience is a safe one

Although the nationwide rollout of EMV technology is beginning to eliminate some security concerns, experts expect to see an increase in online fraud as…

3 changes to PCI mandate retailers need to understand

Three changes to the PCI DSS mandate are having dramatic effects on a number of business owners and vendors.

Insight on kicking a 2016 retail strategy off on solid ground

by Ethan Whitehill — CEO, two west inc

It's a good idea to review consumer patterns and data from the past year to make sure retail strategy plans for the new year are on track from the start.

Critical reasons why retailers need a seamless product return process

Retail product returns, which appear to be a minor part of the customer experience, are actually a crucial component of the overall relationship between the…

Shoes of prey: New time versus personalization trade-off

by Chris Petersen — Owner, IMS

A case of when personalized means more than speed of delivery.

10 tips for boosting customer service and inspiring a retail seasonal workforce

For many businesses, the holiday season is one of the busiest times of the year. But it certainly is not the time to slack off on service.

Top 2016 marketing trends & why you need interactivity

by Casey Dubbs — Marketing Manager, Horizon Display

2016 is going to herald many changes to the marketing paradigm. Let's look at how interactive technology can help retailers utilize these trends.