As CVS converts Target pharmacies, data is key to health

by Bryan Pearson — President, LoyaltyOne

As CVS/pharmacy enters the thick of converting 1,700 Target pharmacies and clinics to its own brand, it has made it evident its reward program, ExtraCare, will…

5 questions CMOs must ask when "they don't show up"

by Chris Petersen — Owner, IMS

Marketers need to engage like they are throwing a party for friends.

6 paths to mobile brand awareness

Retailers need to take consumer intent into account and have a sense of immediacy in delivering information to that consumer.

Infinite data: How the business can stand out with the crowd

Welcome to the modern world — an age in which data is infinite and we are able to collect more information than we know what to do with.

Going bananas with product placement may not be such a good move

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

To put it simply, my Millennial loves bananas and is not going to be too thrilled to be so overtly manipulated.

Endangered customer: Why people are the difference in the future of retail

by Chris Petersen — Owner, IMS

Much of the retail pendulum has in fact swung to the "technology of sales transactions," which is why I found a new read on customer relationships so timely…

Food fight on Capitol Hill: Update on Common Sense Nutrition Disclosure Act

by Betsy Craig — pres, menutrinfo.com

There are eight ways menu-labeling guidelines will change if HR 2017 becomes a law.

The "perfect storm" for an omnichannel explosion in India

by Chris Petersen — Owner, IMS

Lessons learned from India's retailers … and changing consumers.

3 ways successful retailers are building a perfect customer experience

Perfection is an ever-moving target. Just ask any business continually working to better understand and serve its customers.

Membership-based business models: Capitalize on being in the club

by Ethan Whitehill — CEO, two west inc

As access becomes more important than assets to today's shoppers, brands are building tech-driven subscription services and entire businesses around this…

Amazon opening bookstores isn't as newsworthy as many may think

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Amazon opening bookstores grabs lots of attention but it's really just another smart strategy. After all Amazon is a book seller already.

In order to survive and thrive don't breathe your own exhaust

by Chris Petersen — Owner, IMS

Biggest threat to today's retailers lies within the walls of the ivory tower.

6 things every woman wishes retailers knew about her shopping basket

by Bryan Pearson — President, LoyaltyOne

These six facts about a woman's shopping basket reveal what retailers including Nordstrom, Amazon and Tesco do to address them.

Hybrid cloud rains benefits on forward-thinking retailers

Cloud-based digital technologies are transforming the retail industry to provide digitally connected, time-pressed customers with the value they expect — and…

The expanding digital divide between consumers and retailers

by Chris Petersen — Owner, IMS

Consumers want it all … but just how much can retailers deliver?

What Dollar Shave Club knows: Getting an edge on utility

by Bryan Pearson — President, LoyaltyOne

The Dollar Shave Club is one sharp example of how manufacturing supply chains are being disrupted. Yet its approach to winning market share is disarmingly…

9 things to know about retail loyalty programs

by Bryan Pearson — President, LoyaltyOne

From the tangible value of data assets to stealth pricing, loyalty programs can offer retailers many advantages that are little understood. Here are nine…

Payments: The last mile of online customer intimacy

When it comes to online commerce, the point at which money changes hands has often been the moment a sale falls apart. What was a carefully crafted brand…

How retailers are avoiding “Uberization”

In today's increasingly interconnected world, disruptive business models like those of AirBnB and Uber are thriving.

Why specialty retailers should tap digital platforms to drive growth

Very few specialty retailers have proven they understand the digital world and everything it can offer. When employed correctly, digital can greatly increase…