Top Women in Retail Technology 2026

Athar Consultancy’s Helal influencing consumer-facing financial technology

November 3, 2026 by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

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Company: Athar Consultancy

As founder and CEO of Athar Consultancy Yasmine Helal advises organizations on strategy, governance, leadership, innovation and digital transformation, and she has more than 20 years of experience spanning banking, financial services, digital transformation, consumer finance, financial inclusion and regulatory innovation.

She has led digital banking and retail technology from within major financial institutions, shaped fintech strategy from a regulatory perspective as head of strategy for FinTech & Innovation at the Central Bank of Egypt, and founded a fintech venture.

She has influenced consumer-facing financial technology from almost every side of the ecosystem: banking, digital channels, fintech, regulation, consumer finance, entrepreneurship, governance and board leadership.

These are just a few reasons why we chosen Yasmine Helal as one of Connect Media's Top Women in Retail Technology Award winners. Connect Media's Top Women in Retail Technology Awards recognize women driving retail technology innovations.

About Judy Mottl

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Judy Mottl is the editor of RetailCustomerExperience.com and DigitalSignageToday.com at Connect Media. She is an award-winning editor, reporter and blogger who has worked for top media for nearly four decades,  including AOL, InformationWeek and Internet News, as well as for leading technology providers including HP. She’s written everything from breaking news to in-depth industry trends and reported on technology long before the internet arrived, including the debut of the first smartphone. When she's not sharing insights on digital signage deployments and trends in retail customer experience she's on the beach or watching the latest live murder trial.

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