Top Women in Retail Technology 2026

Capriotti's Sandwich Shop’s Lewis shaping growth, tech advancements

November 3, 2026 by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

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Company: Capriotti's Sandwich Shop

As chief marketing and technology officer at Capriotti's, Kim Lewis leads the company's marketing and technology strategy, connecting brand growth, customer experience and technology under one integrated vision.

She also plays a broader role in shaping Capriotti's growth strategy, translating customer insight, data and emerging technology into scalable business opportunities.

Lewis has refreshed the CRM and loyalty ecosystem, driving 55% growth in loyalty sales, 92% growth in members and 860% growth in SMS subscribers, while accelerating digital sales. She led a menu transformation that consolidated 17 in-store menus into one, reduced POS screens from roughly 6,000 to fewer than 400 and cut online menu complexity by more than 90%.

These are just a few reasons we chose Kim Lewis as one of Connect Media's Top Women in Retail Technology Award winners. Connect Media's Top Women in Retail Technology Awards recognize women driving retail technology innovations.

About Judy Mottl

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Judy Mottl is the editor of RetailCustomerExperience.com and DigitalSignageToday.com at Connect Media. She is an award-winning editor, reporter and blogger who has worked for top media for nearly four decades,  including AOL, InformationWeek and Internet News, as well as for leading technology providers including HP. She’s written everything from breaking news to in-depth industry trends and reported on technology long before the internet arrived, including the debut of the first smartphone. When she's not sharing insights on digital signage deployments and trends in retail customer experience she's on the beach or watching the latest live murder trial.

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