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Top Women in Retail Technology 2026

Costa leads innovation at COBS Bread

November 3, 2026 by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Company: COBS Bread

As senior director of technology, North America, at COBS Bread, Ligia Costa leads the strategy, delivery, and adoption of technology solutions that support both customer-facing experiences and operational excellence across the COBS Bread network.

Over the past three years, Costa has led one of the most significant technology transformation initiatives in COBS Bread's history and overseen the implementation of platforms including Talon.One, Shopify, Klaviyo, Boomi, COBS Connect and key network modernization initiatives. Under her leadership, COBS successfully launched a modern promotions and loyalty platform.

She has also championed digital workplace innovation through the adoption of Microsoft Copilot. What sets Ligia apart is her ability to translate complex technology into meaningful outcomes that improve customer engagement, empower franchise owners, and support organizational growth.

These are just a few reasons we chose Ligia Costa as one of Connect Media's Top Women in Retail Technology Award winners. Connect Media's Top Women in Retail Technology Awards recognize women driving retail technology innovations.

About Judy Mottl

Judy Mottl is the editor of RetailCustomerExperience.com and DigitalSignageToday.com at Connect Media. She is an award-winning editor, reporter and blogger who has worked for top media for nearly four decades,  including AOL, InformationWeek and Internet News, as well as for leading technology providers including HP. She’s written everything from breaking news to in-depth industry trends and reported on technology long before the internet arrived, including the debut of the first smartphone. When she's not sharing insights on digital signage deployments and trends in retail customer experience she's on the beach or watching the latest live murder trial.

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