Contributors
Elizabeth Tobey
Elizabeth is the Head of Marketing for NICE FluenCX. Previously, she held leadership roles spanning marketing, communications, community, and CX departments at video game, social media, and cloud platform technology companies in both the B2C and B2B spaces. Over the course of her career, she has focused on identifying new and effective ways to create meaningful dialogue between a brand and its customers, and on developing products and programs that are built on relationships, outcomes, and impact.
Chris Todd
Chris Todd, senior manager of demand generation, CallTrackingMetrics, is a professional digital marketer with more than a decade of experience in building and promoting brands. A digital marketing and social media expert, Chris earned his MBA from Univ. of Maryland’s Robert H. Smith School of Business.
Kim Totty
Kim Totty is the marketing director at Hallmark Business Connections, the business-relationships unit of Hallmark Cards.
Troy Townsend
With more than 20 years of experience in media and technology working across the European, North American and Australasian markets, Troy is an entrepreneur with a vision for applying clever technology to streamline and automate media buying and advertising campaign deployment. Before co-founding retail media platform Zitcha in 2022, Troy worked on campaigns for some of the world’s biggest brands including NAB, AOL, Kimberly-Clark, Unilever, The Home Depot, Pepsi, Subway, Schweppes, American Express and Village Roadshow.Chris Tranquill
Chris Tranquill is CEO of Khoros. Prior to joining the team, Chris spent over six years leading Topbox, as CEO and co-founder, where he helped brands unify data from customer communications and feedback channels. Topbox became part of the Khoros platform in 2021 and is now known as CX Insights. Chris has spent over 25 years in leadership roles focusing on the customer experience and helping companies gain insights from their customer data. He spent most of that time in business process outsourcing, where he worked with many of the world’s best-known brands.
George Trantas
George is senior director of global marketplaces at Avalara. In his role, George oversees the business development operations strategy for Avalara’s global online marketplace business. George has extensive experience leading business development strategies in the ecommerce and marketplace industry.
Matthew Tredinnick
With over 20 years of experience in product marketing, strategy and demand generation roles at a regional and global level, Matt has held executive roles with organizations including IBM, Pitney Bowes and OpenText. Matt holds a Bachelor of Commerce degree in Marketing, completing his studies in both Western Sydney University – Australia and University of North Carolina - USA. Matt currently resides in the Stamford, Connecticut – USA, and lead teams across the Americas, EMEA and APAC.
Michael Trenary
Michael is an interior designer and brand strategist on Arcadis’s retail stores team, creating spaces that connect people to brands in thoughtful and human-centric ways. Rooted in collaboration and empathy, Michael works closely with clients to translate ideas into meaningful, impactful environments that inspire connection and leave lasting impressions. Combining creativity with strategic vision, he designs experiences that balance beauty, commercial success, and positive change for employees, customers, and communities alike.
Bhargav Trivedi
Bhargav Trivedi is a seasoned Solutions Architect with over 14 years of experience driving enterprise-scale digital transformations, cloud migrations, and AI-powered commerce strategies for leading retail brands. A certified AWS professional with a management certification from Yale University, he has led cross-functional Agile teams and spearheaded key initiatives in omnichannel integration, personalization, and platform performance. Bhargav currently leads architecture efforts at Bloomreach, focusing on AI-driven product discovery and ROI-aligned solutions.
Eric Troyer
CMO, Megapor
Liz Tsai
Originally from Texas, Liz went to the Massachusetts Institute of Technology at the age of 15, where she was a stand-out student among her peers and was recognized for her involvement in building robots and 3D printers. After completing her BS and her MS at the MIT Media Lab, she spent several years working in the physical commodities trading industry in Geneva and Singapore. Liz recognized that pairing software automation with people had the potential to create a more efficient commodities world and saw that customer service could experience a similar evolution.
Pavel Tsarykau
Pavel is a strategic leader behind Expert Soft, a company specializing in high-load, enterprise-grade ecommerce solutions built on SAP Commerce Cloud and Java. He works closely with global retailers, translating real customer experience challenges into a strategic direction. With deep insight into CX pain points and industry trends, Pavel ensures that every solution aligns with modern expectations, which makes him a valuable voice on the intersection of enterprise tech and retail customer experience.
Dave Tu
Dave is responsible for leading DCL Logistics through a transformational time; as President since 2014 he has grown the business from a West Coast boutique to a global business, now with six locations in the US and multiple international nodes.
Mav Turner
Mav Turner is the Chief Technology Officer of DevOps at Tricentis, a global leader in continuous testing. In his role, Mav oversees research and development as well as product growth and strategy aimed at enabling organizations to accelerate their digital transformation by increasing software release speed, reducing costs, and improving software quality. Prior to joining Tricentis, Mav worked as Vice President of Product at N-able and SolarWinds. Mav holds a Bachelor of Science in Computer Science from Texas State University.
Jim Tyrrell
In this role, Jim leads TNS’ enterprise product management activities, working closely with the wider product team and colleagues in sales, marketing and operations, among others. He is responsible for the product management of TNS Telephone Number Reputation Monitoring and TNS Enterprise Branded Calling solutions
Efrat Tzory
Efrat Tzory is the VP of Marketing at ByondXR, a retail technology company that developed a proprietary XR-enabled eCommerce platform to help brands and retailers take a step into the metaverse and create and manage virtual stores and showrooms that disrupt the industry by providing scalable immersive solutions that increase customer engagement and sales.
Crystle Uyeda
Establishing laser-sharp strategies to guide clients in their business objectives enables Crystle to deliver both future-focused and tactical approaches in developing programs to fuel their growth. Her cross-industry knowledge and drive to think beyond stated needs lead to relevant and measurable results. With an ability to both dream and execute, Crystle brings a unique perspective to problem-solving for B-to-C and B-to-B clients.
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