News & Media From Chris Petersen
The new retail era where logistics is both sexy and essential
by Chris Petersen — Owner, IMS
Chris Petersen explains why, from AI to predictive inventory, logistics isn't what it used to be.
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Why and how retailers must create relevancy to survive
by Chris Petersen — Owner, IMS
Chris Petersen explains why the 'winning' retailer is one that focuses on convenience, consistency and customized value.
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Why a retail 'second sale' is more critical than a new customer acquisition
by Chris Petersen — Owner, IMS
Chris H. Petersen explains why acquiring a retail sale today does not ensure retention as second-time retail buyers are actually more valuable and more…
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The question for today's retailers: What business are you in?
by Chris Petersen — Owner, IMS
Blogger Chris Petersen poses a big question to retailers as the days of retailers differentiating on products seems to be long past for two reasons: there are…
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Lessons in "goodwill" and the power of people
by Chris Petersen — Owner, IMS
Blogger and industry expert Chris H. Petersen explains why today's retail customer experience involves a foundation of "goodwill" that drives positive feelings.
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Ways small retailers can thrive in a world of retail giants
by Chris Petersen — Owner, IMS
Blogger Chris Petersen says that when a retailer doesn't have the resources or infrastructure, the best way to compete with Amazon is do something different.
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5 retail lessons learned from the upcoming lingerie wars
by Chris Petersen — Owner, IMS
As Chris Petersen sees it everything and every aspect of retail is being disrupted and reinvented.
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The horse you rode in on will not win the race for the future
by Chris Petersen — Owner, IMS
Blogger Chris Petersen explains why reducing customer effort in the product purchase is critical in building the customer relationship.
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A new era of content management, strategic collaboration
by Chris Petersen — Owner, IMS
As Chris Petersen explains consumer-facing content is dispersed across many channels, systems and the cloud. Consequently, a major challenge for brands and…
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Winning the race to the home requires more than the last mile
by Chris Petersen — Owner, IMS
Blogger Chris Petersen explains why the future of retail is not linear and that the winners are building ecosystems.
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Lessons learned from two of the best brick and mortar retailers
by Chris Petersen — Owner, IMS
Blogger Chris H. Petersen explains how two of the top retailers are thriving by doing more than helping consumers make the purchase.
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A new era of content management, strategic collaboration
by Chris Petersen — Owner, IMS
Blogger Chris H. Petersen explains the changes relating to content and consumer behavior and expectations. Transformation from physical to digital retail has…
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A CES lesson: Why more is not better — only better is better
by Chris Petersen — Owner, IMS
Chris Petersen explains why adding more technology does not mean consumers will come or buy.
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Alibaba one-ups Amazon by building a mall for retailers
by Chris Petersen — Owner, IMS
Chris Petersen writes on how Amazon and Alibaba, two great disruptors of traditional bricks and mortar retail, are focused on creating new models that will…
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Ultimate irony – Amazon building warehouse at former U.S. mall
by Chris Petersen — Owner, IMS
As Chris Petersen writes, Amazon has simply been one of the most innovative retailers executing consumer choice and convenience and now is proving why…
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Why subscriptions are literally sucking the life out of stores
by Chris Petersen — Owner, IMS
Chris Petersen offers insight on why the tremendous potential growth for subscription-based purchases is literally sucking the life and traffic out of bricks…
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Does Walmart really have a shot against the Amazon juggernaut?
by Chris Petersen — Owner, IMS
Chris Petersen believes true innovation demands a willingness to take the risks to fail faster. Companies that don't embrace failure as a part of innovation…
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Chris Petersen: Forget the 4Ps … 4Cs are not enough … the new 4Es of retail
by Chris Petersen — Owner, IMS
Chris Petersen explains how and why raditional retail has transformed from product-centric to people-based.
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Can any traditional retailer survive the "Battle of the Bots"?
by Chris Petersen — Owner, IMS
Chris H. Petersen says going up against Amazon is like taking a knife to a light saber battle. Why? Because the whole is greater than the sum of the parts.
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Last mile: The amazing race to solve the delivery dilemma
by Chris Petersen — Owner, IMS
Omnichannel drives new expectations that every retailer must address.
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