News & Media From Chris Petersen
Seven disruptive trends that will kill the 'dinosaurs of retail'
by Chris Petersen — Owner, IMS
Retail evolution is speeding up, and it waits for no one.
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Seven critical questions required for business decision precision
by Chris Petersen — Owner, IMS
Today's retail stakes are too high for "lies, damned lies, and statistics."
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To drive store traffic, give shoppers something they can't get online
by Chris Petersen — Owner, IMS
Effective retail strategy is about where and how a retailer can engage consumers at experience touch points in the journey.
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Is Olapic a vision for the future of multi-channel retailing?
by Chris Petersen — Owner, IMS
Retailers can now create "look books" from consumer photos in real time.
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Ten questions every retailer must ask in order to survive
by Chris Petersen — Owner, IMS
It's not what you know ... it's what you don't know that could be hurting your business.
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What are you looking for: The cure or the story?
by Chris Petersen — Owner, IMS
Seth Godin is one of the most prolific writers and users of social media on this planet. He also writes very catchy headlines, like this one that caught my…
read nowClash of the titans: Alibaba vs. Amazon
by Chris Petersen — Owner, IMS
There are some predictions that 50 percent of major U.S. retailers will be gone by 2020. While it is too early to predict the demise of bricks and mortar, it's…
read nowFive requirements for improving employee performance for store growth
by Chris Petersen — Owner, IMS
From the headlines coming out of last month's NRF Big Show, it was difficult to tell if retail stores were "running scared" of e-commerce, or very optimistic…
read nowDeclaring that you are omni-channel does not make it so
by Chris Petersen — Owner, IMS
You have to be living under a rock if you haven't seen the seismic shift in consumer shopping patterns. While US retailer stores did OK on Black Friday…
read nowThanksgiving Day and Black Friday both died on Nov 28, 2013
by Chris Petersen — Owner, IMS
Black Friday was notoriously the biggest shopping day of the year in the United States. It was a cultural phenomenon that coerced otherwise sane Americans to…
read nowEbay: The other e-commerce giant that is reinventing retail
by Chris Petersen — Owner, IMS
Why do today's most innovative retailers seem to start with a vowel?
read nowIs ShopThis another nail in the coffin of traditional retailers?
by Chris Petersen — Owner, IMS
Before the proliferation of digital media, a primary way of learning about new products was through magazine articles and ads. To remember the cool stuff or…
read nowWhen does personalization become an invasion of privacy?
by Chris Petersen — Owner, IMS
Without realizing it, you are creating a digital trail of your behaviors with every click and tap that you make. E-commerce has been using our cookies to track…
read nowBest Buy: Why in-store analytics are critical for survival
by Chris Petersen — Owner, IMS
Best Buy is a case study unfolding before our eyes. It is quite literally a test of how today's omnichannel consumers will behaviorally respond to radical…
read nowWhat if a 'foodie' ran your store?
by Chris Petersen — Owner, IMS
After returning from India, I had to an opportunity to meet with over 70 technology retailers from Latin America last week. For all retailers owning brick and…
read nowMeasurement is necessary, but not sufficient to produce change
by Chris Petersen — Owner, IMS
Every once in a while you need to be "gobsmacked." I think I first used the British slang gobsmacked in a 2010 blog, and I've been waiting for an appropriate…
read nowApple is going to business school
by Chris Petersen — Owner, IMS
There is always a lot of press about Apple. There are Apple stock forecasts, new product predictions and literally hundreds of stories about their stores. But…
read nowConsumers don't think in terms of channels. Retailers do.
by Chris Petersen — Owner, IMS
As I prepare to meet with a number of groups and retailers around the world, their No. 1 question is about predicting what must change in retail in order to be…
read nowA case for simplicity in retail
by Chris Petersen — Owner, IMS
Nothing seems simple anymore. It's amazing how complex our lives have become with the technology that was supposed to simplify our lives! As I was trying to…
read nowCan 'digital associates' create a personal experience online?
by Chris Petersen — Owner, IMS
In my last blog, we discussed a major difference between e-commerce and retail stores. Online retail is very effective and efficient IF you know WHAT you want…
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