News & Media From Chris Petersen
If there is an app for that… why should we care about bots?
by Chris Petersen — Owner, IMS
Ignorance is not bliss, nor is it profitable in today's connected world.
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5 things retailers must do to make IoT not about "things"
by Chris Petersen — Owner, IMS
Retail is doing a horrible job with IoT because it's not about things at all.
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5 dirty little secrets within Amazon's world domination strategy
by Chris Petersen — Owner, IMS
Planes, trains and ships are just the tip of the icebergs in disruption.
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Most missed CX opportunity and 5 ways to capitalize on it
by Chris Petersen — Owner, IMS
Research shows watching others has a huge impact on conversion.
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5 questions CMOs must ask when "they don't show up"
by Chris Petersen — Owner, IMS
Marketers need to engage like they are throwing a party for friends.
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Endangered customer: Why people are the difference in the future of retail
by Chris Petersen — Owner, IMS
Much of the retail pendulum has in fact swung to the "technology of sales transactions," which is why I found a new read on customer relationships so timely…
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The "perfect storm" for an omnichannel explosion in India
by Chris Petersen — Owner, IMS
Lessons learned from India's retailers … and changing consumers.
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In order to survive and thrive don't breathe your own exhaust
by Chris Petersen — Owner, IMS
Biggest threat to today's retailers lies within the walls of the ivory tower.
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The expanding digital divide between consumers and retailers
by Chris Petersen — Owner, IMS
Consumers want it all … but just how much can retailers deliver?
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Kid Power demonstrates the power of technology for good
by Chris Petersen — Owner, IMS
Finally a gift that just keeps on giving to children around the world.
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The great Occam’s Razor paradox for retailing in 2016
by Chris Petersen — Owner, IMS
The law of parsimony is great for consumers, but a burden for retailers.
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Click and collect: A hat trick retailers can't pull off?
by Chris Petersen — Owner, IMS
'Sort of works' is not acceptable for today's omnichannel consumers.
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Shoes of prey: New time versus personalization trade-off
by Chris Petersen — Owner, IMS
A case of when personalized means more than speed of delivery.
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Retailers are bringing a rusty knife to a cyber wars shootout
by Chris Petersen — Owner, IMS
Today's omnichannel shoppers have grown accustomed to services and experiences at a whole different level. To borrow a western movie metaphor, most retailers…
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3 cases illustrating how Amazon outclasses its competitors
by Chris Petersen — Owner, IMS
Amazon continues to soar by innovating in ways other can't imagine.
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Consumers are rapidly blurring lines and changing channels
by Chris Petersen — Owner, IMS
Future success requires going boldly where no one has gone before.
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Will the future of retail be place, purple fairy dust or prime?
by Chris Petersen — Owner, IMS
The battle for core customers is heating up on many fronts
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The ultimate retail disruptors: Shoppers are the new POS
by Chris Petersen — Owner, IMS
Why do retail stores still have "cash registers"?
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Hitting the bull's-eye will require more than moms in minivans
by Chris Petersen — Owner, IMS
Can a retailer really target a customer segment and create loyalty in today's omnichannel retail marketplace?
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#GivingTuesday: Do we need another holiday this season?
by Chris Petersen — Owner, IMS
Another holiday concocted to get us to buy more gifts? On the contrary, this special day is a simple idea that can become one of your most important traditions…
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