News & Media From Chris Petersen
5 top themes for future retail success
by Chris Petersen — Owner, IMS
In mature categories with declining volumes and margins, there are immense pressures on the c-suite to innovate. Consumers have already voted for a seamless…
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5 key distributor opportunities in an omnichannel world
by Chris Petersen — Owner, IMS
For today's consumers, omnichannel is their "new normal." They now shop and purchase anytime and everywhere. What this means for traditional retailers is that…
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5 key success factors for 'omnichannel as the new normal'
by Chris Petersen — Owner, IMS
Chris H. Petersen explains why assorting the hottest products is not enough to win today's consumers.
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Online assortments: Long-tail, curated or castrated?
by Chris Petersen — Owner, IMS
Declaring you are omnichannel is the easy part. Achieving profitability will require balancing the tradeoffs of long-tail assortments vs. the ability to…
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7 critical questions traditional retailer metrics can't answer
by Chris Petersen — Owner, IMS
Traditional metrics of sales and share are not enough for omnichannel.
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1 of the greatest misses in omnichannel retailing
by Chris Petersen — Owner, IMS
If retailers want to engage, they need more than products, pics and price.
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5 ways to optimize customer experience in store and online
by Chris Petersen — Owner, IMS
Consumers want online to be more like stores … and vice versa.
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Should retail prices in store be the same as online?
by Chris Petersen — Owner, IMS
Omnichannel "click & collect" is a slippery slope for retail prices.
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3 surefire ways to tell if a retail store is 'omnichannel'
by Chris Petersen — Owner, IMS
Omnichannel is creating an experience where you can have it your way.
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5 ways omnichannel is destroying the auto "retail store"
by Chris Petersen — Owner, IMS
Consumer behavior is disrupting every facet and category of retail.
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The simple solution for retailers: Be channel agnostic
by Chris Petersen — Owner, IMS
Consumer journeys are neither the same, nor consistent. The term omnichannel is becoming ubiquitous. However, it may be one of the most misunderstood terms in…
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If you are not at the table, you’re on the menu
by Chris Petersen — Owner, IMS
Omnichannel is not an option … it's a question of survival.
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The empathic enterprise: What are your balance points?
by Chris Petersen — Owner, IMS
Key questions for winning by staying human in a digital age.
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Thinking inside of the box in order to sell better beds online
by Chris Petersen — Owner, IMS
A couple of creative guys applied technology to get a mattress to fit in a standard carrier shipping box. From a purely product perspective, this innovation…
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3 innovation lessons from the Hippo Water Roller story
by Chris Petersen — Owner, IMS
To understand what innovation means, walk a mile in their shoes.
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7 reasons why traditional retailers are struggling
by Chris Petersen — Owner, IMS
Traditional retailers' legacy of store success is their biggest challenge.
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So long Siri ... Hello Alexa ... Goodbye privacy?
by Chris Petersen — Owner, IMS
It seems our lives are now filled with sexy sounding digital assistants all competing to serve us. The allure of the new digital assistants is that they are…
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Forgoing clicks and betting on bricks: What's the story?
by Chris Petersen — Owner, IMS
NYC-based Story and the five ways it beats e-tailers.
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5 signs you're in a relationship with the consumer … or not
by Chris Petersen — Owner, IMS
The most important 'sale' made every day is building relationships.
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Droids vs drones: The war to win the "last mile" of retail
by Chris Petersen — Owner, IMS
Winning the last mile of delivery creates a major competitive advantage.
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