News & Media From Chris Petersen
How one three-letter word can create a personal buying experience
by Chris Petersen — Owner, IMS
Much has been written and continues to be written about the battle between online e-commerce and retail stores. If it is only about lowest price, game over.
read nowWalmart's secret sauce: How the largest survives and thrives
by Chris Petersen — Owner, IMS
Amazon and omni-channel are sexy topics that grab a lot of retail press. But at the end of the day, Walmart is the largest retailer on the planet, and the…
read nowAmazon gets the press, but Alibaba and Asia are surging in online sales
by Chris Petersen — Owner, IMS
Come and meet Chris at this year's Retail Customer Experience Executive Summit! Registration is now open, and early-bird pricing is in effect.
read nowThe five ways retailers can beat showrooming
by Chris Petersen — Owner, IMS
The term "showrooming" is the new buzzword in the dictionary of retail. It refers to the act of consumers literally shopping on their smartphones while in the…
read nowFive fundamentals required for 'ME-tailing' success
by Chris Petersen — Owner, IMS
It's the "Age of the Consumer." That's not news. The lead articles on retail are chocked full of stories about how consumers are now empowered through their…
read nowRetail survival will require both consumer and product centricity
by Chris Petersen — Owner, IMS
The term "consumer-centric" has been bandied about in retail a lot recently. What does it really mean to be a consumer centric retailer? Obviously, it means to…
read nowStage, actors, script: Great theater and retail
by Chris Petersen — Owner, IMS
One only needs to peruse the retail headlines to see the wide ranging discussion on the importance of customer experience in retail. In IMS Retail University…
read nowThe single greatest miss in retail store metrics: Footfalls
by Chris Petersen — Owner, IMS
Online retail knows everything about you, but stores are not even sure you were there.The old saying is "build it and they will come." One of the greatest…
read nowLeverage others' experience instead of wasting time on pure invention
by Chris Petersen — Owner, IMS
From the first days of school, we are taught that "copying others is bad." In the process of teaching students to think creatively, we create a lifetime…
read nowTwo simple ingredients of personalization that almost all retailers miss
by Chris Petersen — Owner, IMS
Having lived in Canada, it is true that Thanksgiving is also celebrated there, albeit a month earlier than the US. The US Thanksgiving celebration has become a…
read nowParaprosdokian phrases for life, and retailing today
by Chris Petersen — Owner, IMS
Perhaps Yogi had it right all along: Nostalgia ain't what it used to be.
read nowHow important is mobility marketing? Follow Mom's lead.
by Chris Petersen — Owner, IMS
There has been a lot of research on "crossing the chasm" and how technology moves from early adopters to mainstream consumers. With previous technology devices…
read nowThe great digital divide: Natives versus Immigrants
by Chris Petersen — Owner, IMS
If you look at age demographics, there is an amazing stat: 50 percent of the world's population is under 30 years old! No one under 30 remembers typewriters…
read nowYour favorite retail 'store' might just be your pickup locker
by Chris Petersen — Owner, IMS
The growth of ecommerce is literally old news. Pure e-tailers and traditional retailers with online sites are increasingly winning the hearts and wallets of…
read nowAxiom's secret sauce for customer experience in Dubai
by Chris Petersen — Owner, IMS
Last stop on my around the world tour of retail was Dubai in the United Arab Emirates. In a land of perpetual heat, it is easy to understand why consumers…
read nowThe Walmart whale is making waves in South Africa retail
by Chris Petersen — Owner, IMS
It is one thing to read about international retailing, but quite another to experience it firsthand. I've visited South Africa several times on safaris, but…
read nowSamsung's stores missing a page from Apple's playbook
by Chris Petersen — Owner, IMS
My grueling travel schedule does not permit me to get out and see retail stores in Seoul. But since South Korea is the home of Samsung, I thought it would be…
read nowAround the world in 30 days, 7 retail stops along the way
by Chris Petersen — Owner, IMS
I'm convinced that you don't plan an around the world trip ... they just happen. I get an amazing opportunity to deliver IMS Retail University workshops around…
read now5 reasons why plugging Best Buy into Target might work
by Chris Petersen — Owner, IMS
As I departed on my around the world journey to teach IMS Retail University, I had ample time to watch people using technology during my lengthy airport…
read nowRedefining what "good" is, when the goal line keeps moving
by Chris Petersen — Owner, IMS
Bricks and mortar retailers have to be shaking their heads. Just when they think that they've stemmed the tide on one challenge, the standard moves higher.
read now