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News & Media From James Bickers

How FTD lost a customer for life

by James Bickers — Editor, Networld Alliance

My heart sank yesterday morning when I went to check my Facebook feed and saw this message from a friend:

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Packstream seizes the 'ultimate marketing touchpoint'

by James Bickers — Editor, Networld Alliance

Software company helps retailers customize their packaging with one-to-one marketing messages.

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Zappos takes the high road once again, bites a $1.6 million bullet

by James Bickers — Editor, Networld Alliance

For some companies, a mistake is an opportunity to shirk responsibilities and start passing blame around (*cough* BP *cough* Transocean), but for others, it is…

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The difference between customer experience and customer service

by James Bickers — Editor, Networld Alliance

"Customer experience" remains a nebulous term for many people, akin to when Supreme Court Justice Potter Stewart admitted that he couldn't define what made…

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Four lessons to learn from the success of Miracle Mile Shops

by James Bickers — Editor, Networld Alliance

The Vegas shopping destination has posted double-digit growth for four consecutive months. Here's how.

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Coming soon: Explore retail shops through Google Maps

by James Bickers — Editor, Networld Alliance

Google has quietly announced that it is going to allow businesses to add location photos to their Place Pages, accessible through search and Google Maps.Seems…

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The return of the Target-only credit card

by James Bickers — Editor, Networld Alliance

It's a move that is understandable from a financial standpoint but questionable from a customer satisfaction one: As we reported Tuesday, Target is…

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Retail e-mails: Treading the fine line between marketing and spam

by James Bickers — Editor, Networld Alliance

A retailer's opt-in list is one of its most valuable assets, but reaching out to it too often can result in brand backlash.

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"Heroes" star gets into the mobile retail world

by James Bickers — Editor, Networld Alliance

Greg Grunberg's Yowza app makes it easy for retailers to offer mobile coupons.

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Redbox hints at unlimited streaming media plan

by James Bickers — Editor, Networld Alliance

April 6, 2010

If a recent survey sent out by DVD kiosk operator redbox is any indication, the company is thinking about getting into the streaming media business. High-Def…

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Whole Foods to stop accepting checks

by James Bickers — Editor, Networld Alliance

OnMilwaukee.com reports that Whole Foods is about to take away several payment options.

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GlobalShop 2010 roundup

by James Bickers — Editor, Networld Alliance

This year's GlobalShop event in Las Vegas was well-attended, well-staffed and full of great insights. Here's a quick recap of some of the stories we brought…

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Seven strategies for effective digital signage content

by James Bickers — Editor, Networld Alliance

Bill Gerba, CEO of Wirespring, shared a wealth of real-world experience in an information-packed session at GlobalShop.

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GlobalShop: OfficeMax on visual merchandising

by James Bickers — Editor, Networld Alliance

The office supply giant talks product development, store design and using personas to understand the customer.

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Executive roundtable: HP on retail in 2010

by James Bickers — Editor, Networld Alliance

Two top-level executives with HP discuss what retailers need to focus on in the coming years.

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GlobalShop: DOOH measurement essential for reaching customers

by James Bickers — Editor, Networld Alliance

Harris executive lays out the tools and techniques for connecting with an on-the-go, 'catch-me-if-you-can' audience.

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Old Navy is going under the knife. Can the creepy mannequins go, please?

by James Bickers — Editor, Networld Alliance

The Atlanta Journal-Constitution reports that Old Navy is about to undergo a pretty dramatic makeover. Seven stores in Georgia are going to get the facelift…

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GlobalShop: Walmart on the return of retail architecture

by James Bickers — Editor, Networld Alliance

Walmart's architectural manager explains how new store designs can combat the "not in my back yard" effect.

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OMA Award winners announced

by James Bickers — Editor, Networld Alliance

March 14, 2010

POPAI announced the winners of its 2010 Outstanding Marketing at Retail Achievement (OMA) Awards at last week's GlobalShop event. According to the company, OMA…

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GlobalShop: 'Consumerism has become activism'

by James Bickers — Editor, Networld Alliance

Envirosell's senior vice president shares research-based insights on the new American shopper.

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